Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, has partnered with JWT Singapore for the third year running to produce the 2012 marketing campaign.
“As a Festival that celebrates creativity, it’s important that the Spikes Asia branding is regenerated each year to remain fresh and relevant. We’re delighted that we could partner with JWT Singapore again for this campaign, which is currently running across the region”, said Myriam Coupard, Festival director Spikes Asia.
The team behind the work included Valerie Cheng, Executive Creative director, Laurent Pastorelli, Art director and Elrid Carvalho, Senior Copywriter, all three being from JWT Singapore, an agency that took home bronze trophies in both the Design and Media categories at last year’s Spikes Asia Awards. The campaign sees three different design executions currently running across the Asia Pacific region, ‘Lift’, ‘Bread’ and ‘Lighter’ which all celebrate ideas that changed the world.
Commenting on the thoughts behind the campaign Valerie Cheng of JWT Singapore said, “These are exciting times in advertising for agencies and clients. We are seeing more campaigns and ideas, which actually changes people’s behavior and has an effect on people’s lives. Actually, it is not difficult to find inspiration when we are surrounded by such brilliance every day. It’s easy to dismiss something as common as the elevator and forget that it was once someone’s amazing idea.”
Spikes Asia takes place from 16-18 September at Suntec Singapore. Anyone wishing to attend the Festival can register through the website. Further details can be found atwww.spikes.asia.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, takes plaace at Suntec City, Singapore, 16-18 September 2012. Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Festival of Creativity, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show. The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, Film Craft, Design, Mobile and PR. For more infomation, please visitwww.spikes.asia.
Key 2012 Dates
Delegate Registration: Open
Entries Deadline extended to 3 August 2012
Delegate Early Bird Registration Ends: 1 August 2012
Festival Dates: 16-18 September 2012
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PR & Press manager
Spikes Asia Festival of Creativity
Tel: +44 20 7728 4040