Accenture Helps Dai-ichi Life Expand Its Digital Health Promotion Services

05-Oct-2017 Intellasia | BusinessWire | 8:35 AM Print This Post

TOKYO–(BUSINESS WIRE)–Accenture (NYSE:ACN) has helped Dai-ichi Life Insurance Company, Limited
(“Dai-ichi Life”) enhance its Kenko Dai-ichi (Health First) app, which
promotes healthy lifestyle choices and enables users to monitor their

The enhancements include the addition of several new features. For
example, the app’s standard menu now includes Dai-ichi Life’s “health
age” check-up services, which analyze photos of medical exam results and
give instant health age assessments. New health improvement courses have
been added to the app’s newly launched premium menu and the
functionality of the app’s cutting-edge FaceAI feature – which enables
users to simulate what they might look like in the future based on a
photo taken with their smart phone’s camera – has been improved.

Kenko Dai-ichi, which was first launched in March, is free to use even
for those who do not have an insurance policy with Dai-ichi Life.
However, the updated app adds more personalized functions on its premium
menu for Dai-ichi Life’s policyholders and their families. New features

Standard menu

  • Users can input a photo of the results of a physical exam, and the app
    will automatically determine a person’s “health age” and “health type”.
  • Enhanced FaceAI capabilities can factor in behaviors such as smoking
    and drinking habits.

Premium menu

  • Adds six new health improvement courses, such as “Improving
    Hyperglycemia Levels” and “Improving Blood Lipid Levels” mobile
    classes. Users can select any of the improvement courses themselves,
    and the app also recommends courses based on the results of the health
    age checkup.
  • Diversifies and increases the lottery drawings for coupons that can be
    used at convenience stores around the country to promote healthier
  • Expands the offering of new and popular articles, featured monthly
    from the healthcare magazines produced by NHK Publishing Inc. and
    Karadaniiikoto Co. Ltd.
  • Includes recipes provided by Tanita Corporation and FiNC Inc.
  • Enables users to see their caloric intake simply by photographing
    their meal with a smart phone camera.
  • Adds the Okusuri Techo (medical record) Plus app that enables
    drug-taking management provided by Nihon Chouzai Co., Ltd., such as
    sending alerts to remind people to take medicine or attend a doctor’s

Accenture provided integral support throughout all phases of the app’s
enhancement. Dai-ichi Life leveraged Accenture’s global expertise of
healthcare apps, its research capabilities and knowledge of the Japanese
market to choose the services to offer. As part of its project
management, Accenture selected the 24 companies involved in delivering
the app and coordinated the implementation. Accenture also designed the
app’s core functions that manage the content, putting a priority on
excellent usability and user interface design.

“Western countries have taken the lead in InsTech,” said Dai-ichi Life
senior executive Yasumasa Iwai. “We were able to quickly launch this
groundbreaking app because of Accenture’s digital and insurance
expertise, end-to-end services and global network. We plan to continue
to be a leader in innovation to the entire life insurance industry, as
we actively adopt ideas and technologies from other areas, promoting the
realization of a robust ecosystem shared with other kinds of businesses.”

Takero Hayashi, managing director of Accenture’s financial services
group in Japan, said: “Today’s customers expect insurance companies to
be more than just providers of insurance; they expect them to also be a
conduit for services and advice from industry partners — and they expect
that service to be convenient and intuitive. This is what we helped
Dai-ichi Life provide with the new app, which is an agile,
digital-driven, analytics-led tool that makes it easier for people to
live a healthier lifestyle.”

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions – underpinned by the world’s largest delivery network –
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With approximately 425,000 people serving clients in more
than 120 countries, Accenture drives innovation to improve the way the
world works and lives. Visit us at

Accenture Disclaimer:

Accenture is in no way promoting or intending to market a medical
product for consumer use or comment on the effectiveness or safety of
any medical platform for purposes of any diagnosis or treatment.
Accenture expects Dai-ichi Life Insurance Company and other companies
involved to use its own operations to ensure compliance with applicable
laws and regulations.


Accenture Japan
Ken Kanda, +81 80 3723 9580
[email protected]
McGinn, +1 917-452-9458
[email protected]


Category: BusinessWire, PRAsia

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