Alibaba Group Generated Nearly US$12 Billion of GMV in the First Two Hours of the 2017 11.11 Global Shopping Festival

11-Nov-2017 Intellasia | BusinessWire | 3:18 AM Print This Post

SHANGHAI–(BUSINESS WIRE)–Alibaba Group Holding Limited (NYSE: BABA) announced that it generated
nearly US$12 billion of gross merchandise volume (GMV) settled through
Alipay in the first two hours of the 2017 11.11 Global Shopping
Festival, which saw participation from more than 140,000 brands.


The annual shopping festival kicked off today at midnight in China.
Early highlights of this year’s 11.11 Global Shopping Festival included:

  • US$1 billion (RMB6.6 billion) of total GMV was settled through Alipay
    in the first 2 minutes and 1 second
  • US$11.9 billion (RMB78.8 billion) of total GMV was settled through
    Alipay in the first 2 hours, and mobile GMV settled through Alipay
    accounted for 91% of total GMV
  • Alibaba Cloud processed 325,000 orders per second at peak within the
    first hour
  • Alipay processed 256,000 payment transactions per second at peak
    within the first hour
  • In the first hour, more than 60 brands each generated more than RMB100
    million (US$15.1 million), including leading international brands
    Apple, Estée Lauder, Gap, L’Oreal, Nike, Samsung, Uniqlo and Zara,
    among others

Annual 11.11 Gala

In the hours leading up to the shopping event, Alibaba hosted its third
annual gala to celebrate the official launch of the festival. Viewers
were able to experience the gala live via Youku, the Tmall and Taobao
mobile apps, YouTube, as well as across China through Zhejiang TV,
Beijing TV and Shenzhen TV. This year, the gala featured celebrity
appearances and performances from Pharrell Williams, Nicole Kidman,
Maria Sharapova and Jessie J, among others.

For additional content from the event, please follow the Alibaba Group
official Twitter account at www.twitter.com/AlibabaGroup,
or visit the Media
Resources
page on Alibaba corporate news site Alizila with
background, factsheets and content related to this year’s 11.11.

About the 11.11 Global Shopping Festival

The 11.11 shopping festival began in 2009 with participation from just
27 merchants as an event for merchants and consumers to raise awareness
of the value in online shopping. Last year, nearly 100,000 merchants
participated in the global shopping event, with consumers spending USD
17.8 billion (RMB 120.7 billion) during the 24-hour period. For
additional history and facts from last year’s festival, as well as the
latest news and updates on the 2017 11.11 Global Shopping Festival,
please visit Alizila: http://www.alizila.com.

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The
company aims to build the future infrastructure of commerce. It
envisions that its customers will meet, work and live at Alibaba, and
that it will be a company that lasts at least 102 years.

_____________________

1 GMV for the 11.11 Global Shopping Festival is the total
value of orders settled through Alipay on Alibaba’s China retail
marketplaces and AliExpress within a 24-hour period on November 11. It
is reported on a real-time basis and includes shipping charges paid
(where applicable). Transactions related to international brands,
defined as brands created outside of Mainland China, and user data are
limited to Tmall. Alibaba Group’s operating results disclosed in this
press release are denominated in RMB. All translations of RMB into US$
are made at US$1=RMB6.6282, the central parity rate announced by the
People’s Bank of China (PBOC) on November 10, 2017. The year-over-year
comparisons and growth rates are calculated on the basis of RMB amounts
and are not affected by foreign exchange rate fluctuations. All GMV,
mobile GMV and other figures presented in this press release are
unaudited and subject to adjustments.

GMV for the 11.11 Global Shopping Festival is the total value of orders
settled through Alipay on Alibaba’s China retail marketplaces and
AliExpress within a 24-hour period on November 11. It is reported on a
real-time basis and includes shipping charges paid (where applicable).
Transactions related to international brands, defined as brands created
outside of Mainland China, and user data are limited to Tmall.

Alibaba Group’s operating results disclosed in this press release are
denominated in RMB. All translations of RMB into US$ are made at
US$1=RMB6.6282, the central parity rate announced by the People’s Bank
of China (PBOC) on November 10, 2017. The year-over-year comparisons and
growth rates are calculated on the basis of RMB amounts and are not
affected by foreign exchange rate fluctuations.

All GMV, mobile GMV and other figures presented in this press release
are unaudited and subject to adjustments.

Contacts

Alibaba Group
APAC:
Rachel Chan, +852 9400 0979
rachelchan@alibaba-inc.com
or
Americas:
Alibaba
Group
Brion Tingler, +1 917 528 1992
brion.tingler@alibaba-inc.com
or
EMEA:
Alibaba
Group
Maja Hauke, +44 (0) 20 7 3958330
maja.hauke@alibaba-inc.com

 


Category: BusinessWire, PRAsia

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