American Eagle Outfitters Expands to India, World’s Largest Youth Market – New License Agreement Reached

20-Sep-2017 Intellasia | BusinessWire | 8:00 PM Print This Post

First Stores to Open in Spring 2018

PITTSBURGH–(BUSINESS WIRE)–American Eagle Outfitters, Inc. (NYSE: AEO) today announced plans to
enter India through licensed stores. The company has signed a multi-year
license agreement with the Aditya Birla Group, a leading Indian
conglomerate with an extensive retail portfolio, as well as strong
digital and omni-channel capabilities. The first stores are expected to
open in Mumbai and Delhi in Spring 2018.

“India’s rapidly developing and vibrant economy, anchored by the world’s
largest youth population, provides an exciting growth opportunity for
our brands, expanding our global reach,” commented Andrew McLean,
EVP-Global Commercial Operations. “Aditya Birla brings deep market
experience and extensive retail capabilities, giving us a strong
platform to deliver our leading AE jeans collections and casual American
style to India’s growing market.”

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China and Hong Kong, and
ships to 82 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at more than 190
international locations operated by licensees in 24 countries. For more
information, please visit

About Aditya Birla Group

A US $41 billion corporation, the Aditya Birla Group, is an Indian
multinational conglomerate, headquartered in Mumbai, India. The
company’s retail operations extends through 900 retail stores and 6,000
additional points of sale. Aditya Birla employs strong technology,
including in-house e-commerce and omni-channel capabilities.


American Eagle Outfitters, Inc.
Olivia Messina, 412-432-3300


Category: BusinessWire, PRAsia

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