Banks target student ATM clients

22-Oct-2004 Intellasia | 19/Oct/2004 Thanh Nien | 1:28 PM Print This Post

Following in the steps of one bank, two more HCM City banks recently announced plans to install automated teller machines (ATMs) at universities with an aim of luring students as potential customers.
After state-owned Agribank obtained success by putting in ATMs at university campuses more than a year ago, the joint stock banks—Eastern Asia Commercial Joint Stock Bank (EAB) and Saigon Industrial and Commercial Bank (Saigonbank)—have decided to compete for a share of the student market.
“Saigonbank will set up ATMs at universities in the coming time,” said Tran Thi Viet Anh, the bank’s deputy general director.
Meanwhile, EAB has plans to issue ATM cards to students at HCMC National University, said Nguyen Thi Ngoc Van, the bank’s deputy general director.
Currently, 40% of EAB’s 62,000 cardholders are aged 18–24, reported the bank. “Students are big potential clients as they will likely continue using ATM services after graduation,” said Vu Ngoc Kinh, deputy director of Agribank.
Since Agribank decided to focus on students as its primary clients, the bank reported that more than 10,000 ATM cards were issued to students at HCM City Economic University, where ATMs are installed.
Universities will be one of the key venues when Agribank puts in its new generation of ATMs in November, said Nguyen Xuan Canh, director of the Agribank branch at Ben Chuong Duong street, district 1.
Currently, the HCM City Economic University, Open University and Polytechnic University have ATM services available. But in Vietnam, domestic banks place their ATMs inside bank branches and are only accessible during office hours and do not have the convenience of twenty four hours a day service as in most other countries in the world, students complain.
Students also complain of constant breakdowns of the ATMs.


Category: Finance

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