Berkshire Hathaway HomeServices Signs Marketing Agreement with Juwai.com, China’s Largest International Property Portal

17-Apr-2017 Intellasia | BusinessWire | 8:27 PM Print This Post

All network listings appear on search site, which attracts two
million Chinese consumers monthly; advertising will make Berkshire
Hathaway HomeServices a dominant brand on Juwai.com

IRVINE, Calif.–(BUSINESS WIRE)–#GoodToKnow–Berkshire Hathaway HomeServices today announced a marketing agreement
with Juwai.com to syndicate all of its franchisees’ residential listings
to the China-based international property portal that attracts roughly
two million visitors monthly.

Berkshire Hathaway HomeServices also launched a banner advertising
campaign on Juwai.com to promote its brand, home page and listings to
Juwai.com’s audience. The alliance makes Berkshire Hathaway HomeServices
a dominant brand on one of the world’s most popular real estate search
sites.

“The Chinese have overtaken all nationalities besides Americans as the
leading buyers of property in the U.S.,” said Gino Blefari, CEO of
Berkshire Hathaway HomeServices. “Our efforts through Juwai.com, and
through existing marketing agreements with The Wall Street Journal/Asia
and Mansion Global Wechat Channel, make it much easier for Chinese real
estate buyers to find and shop our property listings.”

Juwai.com and Juwai.com/luxe attract high-net-worth consumers who are
ready to buy homes in the U.S. Site traffic comes from more than 400
cities in China and from 165 countries around the world. Juwai.com hosts
its sites and services on both sides of China’s “great firewall,”
enabling Chinese consumers access no matter where they live and buy.
“Our listings and banner ads are on display inside and outside of
China,” said Kerry Donovan, vice president of Marketing for Berkshire
Hathaway HomeServices. “This is a huge differentiator for us.”

Berkshire Hathaway HomeServices’ home page on Juwai.com offers a network
introduction and statement about the brand’s values and heritage. The
site includes Berkshire Hathaway HomeServices’ real estate market
perspectives and it provides access to the network’s listings – lots of
them. Listings are in click-to-translate mode for consumers and a
dedicated “concierge” team based in China stands by to help home buyers
with translation, questions and referrals to Berkshire Hathaway
HomeServices listing agents.

“We will continue refining our global listing-syndication program to
bring the most value to our domestic franchisees based on international
buying activity and search patterns,” said Donovan. “Juwai.com is an
important step toward our overall strategy.”

Visit Berkshire Hathaway HomeServices’ brand page on Juwai.com: http://www.juwai.com/berkshirehathawayhs.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate
brokerage network built for a new era in residential real estate. The
network, among the few organizations entrusted to use the world-renowned
Berkshire Hathaway name, brings to the real estate market a definitive
mark of trust, integrity, stability and longevity. Visit its
multi-lingual website at www.berkshirehathawayhs.com.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway
HomeServices, Prudential Real Estate and Real Living Real Estate
franchise networks. The company is a joint venture of which HomeServices
of America, Inc., the nation’s second-largest, full-service residential
brokerage firm, is a majority owner. HomeServices of America is an
affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of
Prudential Financial, Inc. and its related entities, and are used under
license with no other affiliation with Prudential.

Contacts

Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
kevinostler@hsfranchise.com
or
Christie
Caraballo, 323-202-1039
christie.caraballo@edelman.com

 


Category: BusinessWire, PRAsia

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