Brightcove Enters the Bollywood Market

03-Oct-2017 Intellasia | BusinessWire | 8:27 PM Print This Post

New over-the-top deal with LoneRanger Productions will deliver a
theater-like experience on mobile devices

BOSTON & MUMBAI, India–(BUSINESS WIRE)–$BCOV #OTT–Brightcove (NASDAQ: BCOV), the leading provider of cloud services for
video, announced a new deal today with LoneRanger Productions to develop
an over-the-top (OTT) service for the production company. The deal
represents Brightcove’s first deal with a Bollywood production company.

LoneRanger is headed by Vikram Bhatt, a 30-plus year veteran of the
Bollywood scene and the director of classic Bollywood films such as Ghulam,
Raaz, and 1920. With its Transactional Video On Demand
(TVOD) OTT service, LoneRanger will deliver the best of its mystery and
suspense content to consumers. The service is expected to launch in
mid-November.

“Today’s viewing experience is as much about mobile delivery as it is
about television. So we were looking for a partner that could help us
revolutionize the user experience for Bollywood fans on all platforms,”
Bhatt said. “Brightcove’s platform performance, player speed and
technology stack were real differentiators in creating a service that
was theater-like for our viewers. We also wanted a vendor that could
help us get to market quickly and, using the Brightcove platform, we
anticipate being able to stand up our service within weeks after signing
the contract.”

“When we opened our office in Mumbai earlier this year, we did so
believing India posed an enormous opportunity because of the explosive
growth in online video in the region,” Andrew Feinberg, CEO, Brightcove
said. “Our rapid penetration into the Bollywood production market is
evidence of the opportunity, and I couldn’t be more pleased that it is
with a brand and director the caliber of LoneRanger and Mr. Bhatt,
respectively.”

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company’s cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): “believes,”
“expects,” “may,” “will,” “plan,” “should” or “anticipates,” or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see “Risk Factors” in the Company’s filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

Contacts

Press Contact
North America:
Brightcove
Phil
LeClare, 617-674-6510
press@brightcove.com
or
Singapore:
Radha
Raman, +65 3169 5539
pressdesk.asia@brightcove.com

 


Category: BusinessWire, PRAsia

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