Fotor Raises $7,600,000 Series B for Its Photo Editing and Design Platform

20-Sep-2017 Intellasia | BusinessWire | 8:00 PM Print This Post

CHENGDU, China–(BUSINESS WIRE)–Fotor is announcing an $7,600,000 Series B in a large round led by GF
Securities. This latest round follows the release of Fotor from a
Flash-based platform to a fully-fledged HTML5 conversion, and will be
used to provide an improved user experience for all Fotor platforms, to
enhance the Fotor Team, and expand Fotor’s global exposure and reach.

                   
Date           Amount/Round           Investor
2012           $3,000,000/Series A           Lenovo Group
2017 August           $7,600,000/Series B           GF Securities
 

Founded in 2009 by Tony Duan, Everimaging Ltd (DBA: Fotor) is committed
to offering a professional-level application for photo editing and
graphics design with a set of tools that are easy-to-use but don’t
require a steep learning curve.

Fotor was first launched in 2012 as an all-in-one, photo editing suite
and was quickly dubbed “Photoshop Lite” by the BBC. Fotor is a renowned
graphic editing and designing suite, utilizing technology to bring
digital editing to anyone, anywhere. Its design features give users the
ability to design graphics where the only limitation is their
imagination, and Fotor is successfully competing in the Photo Editor and
Graphic Design applications market.

Fotor was “one of the most downloaded photographic apps globally,
offering quick and easy scenes and adjustments.” –BBC

Fotor has upwards of 250 million users in more than 180 countries,
received Top Developer in Google Play and, in the category of Free Photo
Apps, placed 1st in more than 100 regions within the Apple Mac
photographic community.

In 2015, Fotor launched its graphic design feature.

“Following on from our initial launch, the Fotor premise remains,” said
Tony Duan, CEO of Fotor. “Not everyone has an eye for good design, or is
comfortable using professional-level tools like InDesign or Photoshop,
but Fotor users still need to create graphics for things like
invitations, posters, meeting agendas, blogs, marketing promotions, and
much more.”

That’s where Fotor for design comes in. Fotor offers a variety of
editing options that appeal to prolific bloggers, designers, account
managers, and such. People need to be able to create new graphics
quickly and inexpensively within an application interface that’s sleek
and minimal.

Most features in Fotor are free of charge. However, users can subscribe
monthly or annually to upgrade their account and enjoy premium
functions. Fotor has grown rapidly in a fairly short span of time.

Looking to the future, at the moment Fotor’s main templates are designed
by in-house designers. However, Fotor has begun recruiting freelance
graphic creators to generate templates that are rich in design. In an
effort to create a persistent flow of fresh and high-quality content on
all of Fotor sites, Fotor is in the process of enhancing the Fotor
community through the implementation of user-generated content. Users
can contribute to content creation efforts by sharing their designs, and
re-designing the work of others. This capability increases engagement on
Fotor and lets users tap into everything shared on the
web. Additionally, Fotor will launch its own site of stock photos in the
next quarter. Images will be sourced from Fotor apps, which will let
users purchase images at a much lower price when compared with
traditional stock photo sites. Fotor’s Challenge section,
presents a series of photographic contests with various topics that are
updated each week. To date, Fotor has collected over one million photos
that users have given us permission to sell.

“Our goal is to provide the best photo editing and graphic design
applications for photographers around the world regardless of their
experience or level of skill,” said Duan. “Fotor continues to innovate
and push the boundaries of what is possible in photo editing and design.”

Duan is not only the CEO and founder of Fotor, but is also an honorary
professor in Computer Science at the University of Nottingham, UK and
also holds advanced degrees in image processing and color science.

“We continue to innovate and push the boundaries of what is possible in
photo editing and graphic design,” he said. “Our products are driven by
research, grounded in experience and inspired by our customers.”

Fotor is backed by Lenovo Group and GF Securities. To learn more, visit www.fotor.com,
connect on Facebook at Fotor, and Instagram at @fotor_apps and
experience the power of simple editing.

Contacts

Fotor
Echo Wang, +86-28-85145711
echo@fotor.com
www.fotor.com

 


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