Vietnam’s Galaxy Thien Ngan Film Co, or Galaxy Studio, has cut a deal with the US-based Sony Pictures Entertainment to distribute movies in Asia, becoming the first private Vietnamese film company to distribute films in overseas markets.
Dinh Thanh Huong, production manager of Galaxy Studio, said Sony Pictures Entertainment would promote and distribute Nhung Co Gai Chan Dai (Long-Legged Beauty) film across Asia from November this year.
The movie will be first distributed in the form of DVD, then in VCD and broadcasting in Asian television channels. Planned destinations include Japan, Hong Kong, Korea, Singapore, Malaysia, Thailand, China, the Philippines, Taiwan, India, Laos, Burma, and Nepal.
Galaxy Studio and the US partner would also cooperate in a comprehensive advertising campaign for this movie in these markets.
Galaxy Studio is re-editing the movie in Hong Kong with the support of musician Duc Tri to meet Sony’s strict requirements for quality, Huong added.
She said Galaxy Studio had this intention for a long time and counted it as one of its long-term strategies but declined to reveal the value of the film distribution deal as well as the advertising campaign.
The “Long Legged Beauty”, a feature film directed by Vu Ngoc Dang, is the first movie produced and screened on the local market by Galaxy Studio in 2004. The film later won the Silver Lotus Award at the 14th National Film Festival.
Galaxy Studio is one of the first private Vietnamese companies to enter the film business when the government opened this scene to private investment in 2003. It has also produced a number of successful local films.
The company opened its first modern cineplex with three cinemas in the centre of HCM City in May 2005.