Global leading market research company, GfK today announced the appointment of Selinna Chin as general manager, GfK Malaysia with immediate effect.
Chin has amassed nearly 20 years of experience in the Information and Communication Technology (ICT) industry, 18 of which have been dedicated to market research. Prior to joining GfK, she spent the past 18 years of her working life with IDC, where her last held position was VP for emerging Asean markets. Chin started off as a consultant in November 1993 and subsequently moved up the ranks over the years to become country manager for Malaysia in October 1998, before expanding her responsibilities to cover the other Asean markets.
In her new role, Chin is responsible for the day-to-day running of the GfK Malaysia office and leading the local team to achieve greater market research excellence. She will be reporting directly to Stanley Kee, managing director for Southeast Asia.
]”Selinna has an impressive track record in the market research arena and boasts many accomplishments under her belt,” commented Kee. “Her extensive background and experience in the ICT industry coupled with her deep understanding of the trade make her the ideal candidate to take charge of GfK’s business in Malaysia.”
The GfK Group
GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the most intelligent methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to euro 1.37 billion.
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