Hao Le Ku (Beijing) Infant and Maternity Co., Ltd. Announces the Launch in Hong Kong of Halykoo ® Line Developed by the Swiss Company APR Applied Pharma Research

05-Oct-2017 Intellasia | BusinessWire | 6:01 PM Print This Post

HONG KONG & BALERNA, Switzerland–(BUSINESS WIRE)–Halykoo® baby healthcare consumer products are now available in Hong
Kong, promoted and commercialized by the Chinese company Hao Le Ku
(HLK), as a result of an exclusive partnership with APR Applied Pharma
Research s.a. (“APR”), the Swiss, independent developer of science
driven, patent protected healthcare products.

Hong Kong baby and child-specific products market is expected to grow at
a CAGR of 2% in the next years, mainly driven by the local demand and a
high per capita income. Hong Kong market is very dynamic with
sophisticated consumers, historically used to international brands,
being very sensitive to innovative and value added products as well as
looking for brands which can offer them new meaningful experiences.

Halykoo® brand, the babies’ healthcare expert, matches the request
coming from such a demanding market, as its science-driven solutions are
the perfect combination of Swiss, high-quality pharmaceutical expertise
with an extensive understanding of child and caregivers needs.

Halykoo® offers to parents a new way for the daily healthcare of their
children, by turning a potentially stressful moment into a pleasant and
rewarding experience, thanks to smart and innovative product deliveries
intended to simplify their use for parents and reduce the hassle for
babies.

In the first phase of launching, the distribution will focus mainly on
baby and health stores that offer specialized health products and health
counselling. In addition, HLK will start to build up their own online
store, targeting young and highly-educated parents who are digital
lovers with high purchasing power. Universal Health International Group
Holding Limited has been appointed by HLK as the only distributor in
Hong Kong and Macao district.

Supporting Halykoo® line at best for brand building and grapping a
significant share of market, HLK has carried out a comprehensive media
and communication campaign, with a specific focus on online marketing as
well as social networks according to the digital mindset of the
potential target. In addition, special promotions will be arranged in
different distribution points through trained promoters, to introduce to
young mothers Halykoo® products.

“We’re investing a lot on Halykoo® launch as we mean to build up a
strong brand awareness and achieve a remarkable market share in the
first year,” said Mr. Ricky Ren CEO of HKL. “We really want Halykoo® to
be a great success in Hong Kong as this could be the stepping stone
towards Great China.”

To celebrate the launch, HLK has participated to the 25th
Eugene Baby Expo, one of the biggest international B2C baby-related
exhibition, from 4th to 7th August in Wan Chai.
The exhibition, held twice a year, had a record of over 500,000 visits
and 800 exhibitors in average, thus being the perfect showcase for
Halykoo® product range.

“We are very proud to see Halykoo® products on Hong Kong stores shelves
– said Mr. Paolo Galfetti, CEO of APR – and we strongly believe that
Halykoo® Swiss quality products will be soon appreciated by Hong Kong
consumers, in a market where baby and child-specific products saw a
steady growth in 2016. ”

About Halykoo®
Halykoo®, the babies’ healthcare expert, is
the first global brand offering the most comprehensive range of consumer
healthcare products. It matches formulations s specifically focused on
each of the main stages of children’s growth, since birth, with smart
and innovative deliveries intended to simplify their use for parents and
reduce the hassle for babies.

The product range has been carefully developed to solve the main daily
babies’ healthcare discomforts in the major therapeutic areas for
turnover such as skin care, cough & cold, eye, ear & mouth and food
supplementation. As of today, the portfolio includes over 18 already
developed products and 10 additional products are under development to
be finalized in 2018.

Conceived and formulated applying the value of Swiss pharmaceutical
expertise, Halykoo provides science-driven pediatric solutions that
perfectly combine smart deliveries, thanks to the application of the
pharmaceutical technology knowledge, with advanced formulations,
balanced on the physiological babies’ needs.

For more info about Halykoo®, please visit: www.halykoo.com

About Hao Le Ku (Beijing) Infant and Maternity Co., Ltd.
Hao
Le Ku is a leading company engaged in marketing of baby products. We are
a service oriented, high quality and ethically-driven. Our company was
founded in 2013 and registered in Tian Jin, China. Our revenue has been
increasing significantly during the last 2 years and the growth rate
recorded is more than 100%. Our baby protection products covered many
different categories in the industry.

About APR Applied Pharma Research s.a.
APR is a Swiss,
independent developer of science-driven, patent protected healthcare
products. The Company identifies, develops and licenses science- driven,
value-added products designed to address patient or consumer needs in
selected therapeutic areas on a global basis. Specifically, APR is
currently focused on 2 (two) major areas: (i) internally developed and
financed (alone or with our co-development partners) proprietary,
value-added products to be licensed to healthcare companies for their
commercialization, and (ii) support to third-party projects, by offering
added value R&D services under contract and fee for service
arrangements. APR has a balanced pipeline of revenue generating branded
products commercialized in all major markets, combined with a compelling
pipeline of products at different development stages. APR has entered
into licensing and partnership agreements with pharmaceutical companies
in over 70 countries with international sales on a worldwide basis.
For
more information please visit www.apr.ch
or www.halykoo.com

Contacts

APR Applied Pharma Research s.a.,
Paolo Galfetti; CEO
T: +41
91 6957020
email to paolo.galfetti@apr.ch
or
Hao
Le Ku (Beijing) Infant and Materniity Co., Ltd.
Ricky Ren; CEO
T:
+1 (626) 328-9241
email to renhongguang@halykoo.com.cn
or
Havas
PR Milan – Press Office
Sara Bernabovi
T: +39 02 85457032 or
email to
sara.bernabovi@havaspr.com

 


Category: BusinessWire, PRAsia

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