Highlands brings Hard Rock coffee trade mark to Vietnam

Viet Thai International Ltd Co (VTI), investor of Highlands Café system in Vietnam reported finishing the franchising of Hard Rock coffee trade market of Hard Rock Entertainment Inc (UK-US joint venture) to Vietnam.

Hard Rock trade market, based on combining coffee, music and fashion enjoy) will aim at medium-class customers in Vietnam, VTI said.

The first Hard-Rock café will be opened at Kumho Asiana Plaza in the near future. Hard Rock now has 157 branches in over 52 nations worldwide, including 127 restaurants, café and 12 hotels.

VTI brought Nike and Aldo Shoes and Accessories trade mark to Vietnamese market and then Debenhams shopping centre of UK in this December.

 

Category: Business