Japan probing social-game sales tactics: report

08-May-2012 Intellasia | Marketwatch | 7:05 AM Print This Post

Japan’s Consumer Affairs Agency has concluded that a system used by some online game operators on social networking service websites constitutes a violation of a law that bans certain types of sales methods, the Yomiuri Shimbun reports, citing sources close to the agency.

The agency began investigating the game services after receiving complaints about extremely high charges imposed on players of such games on SNS websites such as Gree and Mobage.

The agency will soon release its views on the issue, the sources said.

The paper said the agency also plans to ask companies that offer such games to stop using the questionable sales method. If companies fail to comply with the request, the agency will issue a correction order with punitive measures in line with the law against unjustifiable premiums and misleading representation.

The law on unjustifiable premiums prohibits a sales method called “cards combination” for systems that offer prizes by lottery. Under this method, a business sells cards whose content is unknown at the time of purchase. After the consumer collects designated cards, they can trade them in for a prize.

The agency concluded that kompu gacha games employ this business method.

The agency plans to ask Social Game Platform Renraku Kyogikai, a liaison council of six social game makers, including Gree and DeNA Co., which operates the Mobage site, to stop offering kompu gacha games, the Yomiuri reported.

http://www.marketwatch.com/story/japan-probing-social-game-sales-tactics-report-2012-05-06

 


Category: Japan

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