Korean electronics giants are stepping up global marketing, launching flagship gadgets such as the Galaxy Note 10.1 and Optimus L-Series in European and Middle Eastern nations.
Samsung Electronics said on Tuesday that it will roll out its new tablet PC Galaxy Note 10.1 in Germany, the United Arab Emirates and the Middle East. It is also scheduled to launch in Korea sometime this month.
Equipped with a 10.1-inch display, the new tablet comes with a multi-screen function as well as a 6.5-millimeter-thick S Pen, which enables users to scribble on the larger screen compared to its smartphone Galaxy Note.
“What’s most appealing about the gadget is that the user can divide the display screen to surf the Web, watch a video and take notes with the S Pen all at the same time,” Samsung officials said.
Running on Google’s Ice Cream Sandwich mobile operating system, the device also features a 1.4-gigahertz quad core processor, 2-gigabyte RAM and 5-megapixel camera, according to company officials.
The firm’s learning hub service is also available on the new Galaxy Note 10.1, which indicates that users will be able to get their hands on its various multimedia educational content. The service can currently be accessed by users in eight different countries, including Korea, the UK, France, China and Singapore.
On another front, LG Electronics is also expanding its marketing base, introducing its smartphone Optimus L-Series – mid-tier Optimus L3 and L5 and premium Optimus L7 – through television commercials to about 54 countries in Europe, Latin America, Commonwealth of Independent States, the Middle East and Africa beginning this month.
“We began launching the L-Series, running on the third-generation communication networks, in April and completed the launch in July but recently went forward with the global TV commercial that is themed, ‘Connect to what’s real,’” said an LG official.
The company will also provide an upgrade service and add the quick memo function in all models of the L-Series, the official said. It can be downloaded from its website or through a visit to the service centre, he added.
Coming in black and white colors, a pink edition will also be released September, its officials said.
“The Optimus L-Series is a product that is equipped with our own unique design and differentiated user experience,” said Paul Bae, vice president of the marketing centre of the firm’s Mobile Communications Company.
“LG will position itself as a smartphone brand that fulfills the consumers’ emotions and needs through premium marketing activities.”