Limelight Networks Report Reveals Only 21 Percent of Southeast Asian Consumers Feel Confident That Businesses Do Enough to Protect Against Cyber Attacks

14-Nov-2017 Intellasia | BusinessWire | 2:00 PM Print This Post

SINGAPORE–(BUSINESS WIRE)–Only 21 percent of Southeast Asian consumers feel “extremely confident”
that businesses are doing enough to protect them against cybercrime,
according to the ‘State of Cybersecurity’ research report from Limelight
Networks
, (Nasdaq:LLNW), a global leader in digital content
delivery. How a business responds to cyber-attacks therefore can
significantly impact consumer trust and affect brand reputation and
long-term revenue.

The survey of consumers in Singapore, Malaysia, and the Philippines
takes a close look at how consumers perceive the current state of
cybersecurity in their online transactions.

Increasing cybercrime has not stopped consumers from continuing their
online activities. While 91.47 percent of consumers in Southeast Asia
check a site’s security before partaking in e-commerce or other
activities, those in Singapore appear less concerned, with only 86.73
percent checking to see if a site is secured before initiating a
transaction. When making a transaction, smartphones are the device of
choice in Southeast Asia, and laptops coming in second. However, in
Singapore, both laptops and Smartphones share the top spot (64.08
percent) to make online transactions.

The Limelight report also found that a brand’s reputation and
credibility were directly impacted once their website has been hacked.
Yet, businesses are not sitting idly either. The vast majority of
businesses who responded to the survey indicated that their organization
has implemented technologies to protect against DDoS and other attacks,
which is especially important given that the majority of respondents
indicated that their organization’s digital presence had been attacked
in the past two years, resulting in site downtime or loss of data.

“With a potential cyber-attack lurking in the corner, brands can no
longer rest on ‘legacy trust’ that they have built over the years.
Today, it’s about building trust each time a customer transacts with a
brand online. Cybersecurity is never a one-size-fits-all approach.
Brands need to think about a multi-layered approach to security and
explore the use of a cloud-based solution. They also need to employ a
content delivery network (CDN) that can buffer volumetric attacks,” said
Jaheer Abbas, Sales Regional Director, SE Asia and ANZ at Limelight
Networks. “Not only can a CDN mitigate DDoS and other high-volume
cyber-attacks, it can also have a significantly positive impact on the
end-user experience by improving the speed and quality of content
delivery,” he added.

Additional insight from the report (Consumers)

  • Brand integrity and cyber-attacks — When attacks occur, brand
    reputation falters and this impacts future business. According to the
    report, more than 70 percent of consumers change their opinions of a
    brand after a cyber-attack
  • When it comes to cybercrime, consumers are most concerned about
    violations of financial and personal information (74.48 percent)
  • Consumers are extremely concerned about the current state of
    cybersecurity and think businesses are not doing enough to stop threats

Additional insight from the report (Businesses)

  • More than 75 percent of businesses feel that a sustained cyber-attack
    could have significant financial and brand implications
  • When it comes to deploying cybersecurity solutions, the major hurdles
    to implementation are cost (24.37 percent) and lack of in-house
    expertise (23.73 percent) to manage security solutions
  • For businesses deploying cybersecurity solutions, a combination of
    cloud and on-premise is preferred with 52.53 percent of respondents
    favoring this approach

The ‘State of Cybersecurity’ report for Southeast Asia is based on a
survey of 1,300 consumers ranging in age, gender, and education and over
300 businesses across Singapore, Malaysia, and the Philippines. The
complete ‘State of Cybersecurity’ report is available here.

About Limelight
Limelight Networks, Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to better
engage online audiences by enabling them to securely manage and globally
deliver digital content, on any device. The company’s Limelight
Orchestrate Platform includes a global infrastructure with a
fully-integrated suite of capabilities and services to help you address
all your content delivery needs. The Orchestrate Platform solves your
most important content delivery challenges so you can deliver the next
great digital experience anywhere. For more information, please visit www.limelight.com
and follow us on Twitter , Facebook and LinkedIn.

Contacts

Limelight Networks
Eileen Goh, +65 6829 7168
egoh@llnw.com
or
LEWIS
Rajiv
Menon, +65 6571 9140
Rajiv.menon@teamlewis.com

 


Category: BusinessWire, PRAsia

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