Most Vietnamese satisfied with their lot, survey finds
31-JUL-2008 Intellasia | Thoi Bao Kinh Te Saigon
Jul 31, 2008 - 7:00:00 AM
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A three-year survey that looks at the hopes and dreams of thousands of people in 16 countries across the Asia Pacific, including Vietnam by global advertising agency the US-based Grey Group released recently showed that 77% of Vietnamese prefer imports while the average figure in the whole Asia was 40%.
The survey named "Eye on Asia" interviewed over 75,000 people and compared this result with other results in the rest areas all over the world. Thence the study revealed only 30% of Vietnamese consider work as a source of pleasure whereas that of 70% of Indonesian and 66% of New Zealand.
However, almost 90% of Vietnamese feel work life is balanced while only 37% of Japanese have the same feeling and that is 63% of Westerners.
The survey covered 24 key issues including: "Is the future likely to be better than the past?" "Is modern life becoming more stressful?" "How has the increasing gap between the rich and the poor impacted perceptions of the wealthy in society?" and "Do I enjoy work life balance?"
As an annual predictor of trends, Eye on Asia aims to understand what Asians want from life by exploring a wide range of topics including attitudes about work, family, finances, the environment and value systems.
The survey provides insights that Grey Group uses to help clients with advertising and brand-building campaigns.
The quantitative survey has also been conducted in the US, UK, France and Germany for benchmark comparisons.
Established in Vietnam since 2005 in partnership with Viet Thai International, the 14 companies behind Highlands Coffee, Grey Vietnam is a subsidiary of Grey Group Asia Pacific.
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