This Vietnam mobile services market report brings transparency to a very opaque and closed market
01-APR-2008 Intellasia | Business Wire
Apr 2, 2008 - 7:00:00 AM
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Research and Markets (http://www.researchandmarkets.com/reports/c87237) has announced the addition of "Vietnam Mobile Services Market in 2008 with an Assessment of the Mobile VAS Data and Mobile Content Market" to their offering.
Vietnam's booming economy and rapidly growing youth population with a high disposable income has been driving significant consumer demand for mobile services in this Southeast Asian country. Starting the year 2007, the mobile phone penetration rate in the Vietnam market was only 18.5%, however subscribers are growing are a rapid rate -with about 800,000 new mobile users being added each month.
Mobile content is important in Vietnam, but is still in its embryonic stages and represents a excellent ground floor opportunity for mobile content developers and aggregators. The Vietnam market still has a widespread degree of corruption, and the telecommunications market is no exception. This report brings transparency to a very opaque and closed market.
This research report addresses the following topics of the mobile services market in Vietnam:
-Historical Subscriber growth and forecast to 2012
-Importance of local and international mobile data content
-Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
-Leading Mobile portals in Vietnam
-Importance of the internet for mobile applications
-Mobile subscribers, penetration and mobile ARPUs in Vietnam
-Market drivers and inhibitors
-Commercial and social issues relating to mobile content market.
Key Questions Answered
Our research addresses the following issues that are critical to your success:
-How big is the market for mobile voice and VAS data services in Vietnam?
-How many mobile subscribers will there be in 2012?
-What opportunities are there in the mobile content market?
-What are the key mobile technology trends being adopted in Vietnam?
-Which mobile data applications are be the most popular in Vietnam?
-How do consumers learn of and purchase mobile content and applications?
This research on the Vietnam mobile market examine how service providers, network operators, and content providers are positioning themselves to compete in Vietnam's mobile data market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 81 million people.
Contents:
1. Introduction
Report Objectives
Forecast Assumptions
2. Executive Summary and Market Forecast
Current Situation
Market Share of Mobile Operators
Market Forecast
Mobile Penetration
Mobile Subscriber Forecast
ARPU Achievements and Outlook
Wireless Content Forecast
3. Economic Outlook
Economic Environment
Consumer Consumption
4. Regulatory and Pricing
Foreign Direct Investment in the telecoms Sector
Which foreign Operators are targeting Vietnam
Mobile Tariffs
5. Mobile Service Providers
VNPT
VMS -MobiFone
VinaPhone
VNPT's i-PAS Service
Viettel
Saigon Postel (SPT) S-Fone Service
6. Mobile VAS Application Market
The internet Landscape
Key internet Service Providers
Mobile VAS Portals
Mobile Data Revenue Growth
Mobile Data Revenue Percentage
Content Portals in Vietnam
Where Vietnamese Mobile Users get their content
How Vietnamese Mobile Users learn of new mobile content and applications
VAS Content Costs
Mobile VAS Content Desires and Frequency of Use
Importance of Viral Marketing for New Mobile Content
3G Outlook
7. Final Notes
Methodology
Notices
Table of Figures:
For more information visit http://www.researchandmarkets.com/reports/c87237
Contact:
Research and Markets
Laura Wood
Senior manager
Fax: +353 1 4100 980
press@researchandmarkets.com
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