Globally, the mobile providers give priorities to launch three services based on 3G technology, including MI (accessing high-speed internet via cell phone or USB), Mobile TV and Video Call.
In Vietnam, MI is the highest given priority service of telecom giants as deploying 3G services because this is the high profitable service of all telecom networks including those have not yet gained 3G licensing. According to the Pyramid Research, MI service provision is the quickest way for the telecom firms to take competitive advantages. With MI can meet the demand for wideband internet accession of users.
Vietnam now has five networks supplying MI service. Particularly, MobiFone is providing MI Fast Connect free of post-paid charge until this June. Viettel has not launched 3G network, but the firm provided MI already with the 3G speed and discounted 50 percent of mobile service charge, 30-50 percent of subscriber charge as well.
To keep customers, S-Fone, first MI provider in Vietnam also introduced an attractive promotion programmes. S-Fone launched the USB SF Z2746 equipment at soft price of one million dong. Accession speed of the equipment is 153.6 kbps uploading and 2.4Mpbs downloading. With USB model 550 and 670, new customers of the data 180 subscriber package will be enjoy the free subscriber charge in three months (180,000 dong/month).
But Pyramid Research assessed, MI is only the competitive advantage of networks in short term because two prominent features of 3G technology are to improve data transmission speed and modern handsets whereby telecom companies can design very many of new services.
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