Lexus Malaysia is targeting to sell 400 units of new Lexus vehicles this year compared with 305 units a year ago. Lexus Malaysia president Kuah Kock Heng told a press conference that some 20 percent of the sales would come from the northern region.
"Since 2008, we have sold over 500 units of new Lexus in the country, of which about 12 percent were sold in the northern region and the remainder largely in the Klang Valley.
"Some 20 percent of our customers come from the corporate sector, while the remainder are individuals," he said.
Kuah said this after launching a RM1.5mil showroom of Telagamas Motors Sdn Bhd, Lexus' appointed dealer for the northern region. Also present was Lexus Malaysia chair Tan Sri Asmat Kamaludin.
Kuah said the opening of the showroom was part of the company's network expansion.
"We will set up a showroom in Johor Baru at the end of this year. Subsequently, we will study the market in East Malaysia.
"Since entering the local market in 2006 with the LS460L and GS300 models, Lexus Malaysia has sold more than 700 units of Lexus vehicles," he said.
Since January, Lexus Malaysia has received bookings for 21 units of new Lexus in Penang.
Kuah said an after-sales service centre was now being set up at the showroom, which has a built-up area of 10,000 sq ft.
"It houses a luxury lounge and a cafe. The showroom can display all Lexus models at one time," he said.
He added that an additional 15,000 sq ft was allocated for the service centre, which would open in June.
http://biz.thestar.com.my/news/story.asp?file=/2010/3/20/business/20100320093330&sec=business
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