FrieslandCampina has announced details of a 12 month study into the health and nutrition of children in key regions of Southeast Asia, which it claims will deliver scientifically robust data for improved product formulation for local communities.
Focusing on Indonesia, Malaysia, Thailand and Vietnam, the study claims to be a “first of its kind” in the region and will be conducted in collaboration with leading local nutritional institutes in order to “better understand the nutritional well-being, needs and patterns among children 12 years and below.”
“We firmly believe that we need more scientific data on nutritional well being and nutritional needs,” a spokesperson told FoodNavigator.com, “this data will help us to develop products which are even better suited to the needs of consumers.”
The results of the study will “identify opportunities and gaps in enhancing health and nutrition” and, according to Jan Willem Kivits, marketing director FrieslandCampina Consumer Products International business group, deliver an in-depth understanding of the specific nutritional needs of each local market and so “better serve the local communities.”
Results from the study are expected to become available in the first quarter of 2012.-By Emma Edwards