That’s what the Singapore National Olympic Council (SNOC) will get as part of a sponsorship deal with Canon to groom and raise the profile of Singapore athletes.
For a start, six athletes from five sports have been chosen for the programme. They are Jasmine Yeong—Nathan (Bowling), Tao Li (Swimming), Quah Ting Wen (Swimming), Roy Tay (Sailing), Harris Harun (Football) and Jasmine Ser (Shooting).
These athletes will also be part of a marketing campaign as ambassadors of local sports.
SNOC said the deal, which took ten months to seal, is timely as the council is a credible and recognisable brand, and Singapore is doing well on the world sporting stage.
Chris Chan, secretary general of SNOC, said: “I would like to see my marketing agency be like a manager for the athletes, that means not just carrying one brand… we’ll see how this works.”
If the pilot succeeds, more athletes and sponsors will be brought on board the SNOC Official Partnership Programme. The athletes will be paid for their marketing assignments, but they know that their sports ultimately come first.
Said national bowler, Yeong—Nathan: “We will focus on advertisement and after that, it will be bowling because we are after all regular sports people.”