Taiwanese car maker to export vehicles to Middle East

Taipei, August 15 (CNA) China Motor Corp. (CMC), one of Taiwan’s leading car manufacturer, celebrated Wednesday the completion of its first car to be exported to the Middle East later in the year.

The venture in the Middle East is not only an important landmark for the corporation’s export markets, but also reflects the company’s important role as an original equipment manufacturer for Mitsubishi Motors, CMC said in a statement.

The first batch of the vehicles of Mitsubishi Lancer Fortis model that rolled off the assembly lines of the corporation’s factory in Taoyuan County’s Yangmei City will be exported to the Middle East in September, and are expected to generate significant sales in the first year of business, according to the company.

CMC has had a technical cooperation deal with the Japanese car manufacturer since 1970, and is a major manufacturer of Mitsubishi Motors cars in Taiwan, CMC said.

As Taiwan’s car market is already saturated, exporting cars has become a major trend, the statement said.

The corporation has expanded its overseas sales from China to the Philippines, Vietnam, India and Mexico, as well as countries in South America and the Middle East.

To ensure the new car adhered to laws in the Middle East and could cope with the hot weather there, corporation officials made trips to the area to better understand the local climate and build a car suitable for the region.

The company replaced heat absorbent leather seat designs, strengthened cooling systems and made adjustments to airbag specifications, and the changes were approved by the region’s Gulf Cooperation Council, CMC said.

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Category: Taiwan