Technical consumer goods in five Southeast Asian countries register positive performances in second quarter of 2012: GfK Asia

Five major markets across Southeast Asia – Singapore, Malaysia, Thailand, Indonesia, and Vietnam exhibited positive showings in their technical consumer goods sector in the second quarter of 2012. According to the latest GfK TEMAX reports, Malaysia turned in the highest growth of 17 percent in revenue, while the rest of the markets also managed to grow between 2 to 8 percent in value over last year.

Malaysia’s outstanding quarter two earnings was a result of the buoyant performances posted by six of the seven TCG segments in the country. Telecommunications, Office, and Major Domestic Appliances in particular saw a value growth in the double-digit range of 38, 17 and 15 percent respectively. (Visit www.gfktemax.com for full details of each country’s performance).

“A noteworthy observation is the fact that every single one of the tracked market in the region managed to report expansions in their respective technical consumer goods sector,” commented Stanley Kee, Managing director of GfK for Southeast Asia. “Even the recovering economy of Vietnam managed to turn in 2 percent growth – an improvement from its previous quarter performance which was in the red.”

Information Technology was the only one out of the seven segments which stayed in the black across all the countries with growth reported in the range of 8 to 30 percent. Heightened demand for the latest tech gadgets have raised the market worth of the IT segment significantly, especially in Vietnam, Indonesia and Thailand, where revenues swelled by 30, 29 and 11 percent respectively.

Telecommunications continues to grow at a rapid rate. With Singapore and Malaysia reporting exponential growth levels of 52 and 38 percent, the segment boasts the top two highest growth levels achieved among all the TCG segments.

“Consumers eager anticipation and fervent adoption of the latest technology in smartphones and tablets have been substantially boosting earnings in Telecommunications and IT in the past one year or so,” noted Kee.

“Although we are observing slowing growth rates in some markets, these two TCG segments will continue to hold great potential for continued strong growth in the near future,” concluded Kee.

GfK TEMAX (Technical Market Index) is a comprehensive index to track Technical Consumer Goods markets in more than 30 countries worldwide and is designed to support decision makers from Industry and Retail in obtaining substantiated facts about their markets. Findings are based on surveys carried out by the retail panels of GfK Asia. TEMAX reports are released on a quarterly basis at macro level for Consumer Electronics, Photo, Home Appliances, Information Technology & Office Equipment, and Telecommunication markets.

The full reports for individual countries are available at www.gfktemax.com. Reports and press releases are published on a quarterly basis in February, May, August and November.

The GfK Group

GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the most intelligent methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to euro 1.37 billion.

To find out more, visit www.gfk.com or www.gfkrt.com/asia. Follow GfK on Twitter: www.twitter.com/gfk_group

*Notes

· Southeast Asian markets surveyed: Singapore, Malaysia, Thailand, Vietnam and Indonesia.

· Survey period: April – Jun 2012

· Year-on-year comparison: April – Jun 2012 VS April – Jun 2011

· Technical Consumer Group covers the following sectors:

- Consumer Electronics (CE) cover audio and visual products such as colour TV, camcorder, audio home system etc.

- Small Domestic Appliances (SDA) are household appliances such as food preparation, rice cooker, iron, vacuum cleaner, shaver, etc.

- Major Domestic Appliance (MDA) covers big household appliances such as cooling (Refrigerator), washing machine, microwave oven.

- Photo includes digital camera

- Information Technology (IT) includes Tablets, Desk Computer, Mobile Computer, and Monitor.

- Office Equipment & Consumables include Printers, Multifunction devices and Ink Cartridges

- Telecommunication (TELCO) covers mobile phone and smart phone.

Seraphina Wee

Regional manager, PR & Communications

+65 6826 8622 I +65 9385 0222

GfK Asia Pte Ltd | One George Street | 1 George Street #22-02 | Singapore 045149

www.gfk.com I www.gfkrt.com/asia

 

Category: PRAsia