Top 3 Emerging Trends Impacting the Air Cooler Market in India and China | Technavio

02-Oct-2017 Intellasia | BusinessWire | 10:26 PM Print This Post

LONDON–(BUSINESS WIRE)–#Research–Technavio’s latest report on the air
cooler market in India and China
provides an analysis of the
most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


Air coolers are low-cost, eco-friendly, and energy-efficient
alternatives to air conditioners. Air coolers cool air through the
evaporation of water and are simple to use. Air coolers operate with
maximum efficiency with free flow of fresh air and adequate ventilation.
A major advantage that air coolers have over air conditioners is that
they are best suited for residences, showrooms, shops, and offices,
where doors are opened and closed frequently. Moreover, they consume
significantly less amount of electricity without producing harmful
emissions.

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The top three emerging trends driving the air
cooler market in India and China
according to Technavio consumer
and retail
research analysts are:

  • Increased use of solar air coolers
  • Emergence of wall-mounted air coolers
  • Multi-functional air coolers

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Increased use of solar air coolers

The rise in requirement is because of the increased population levels
and standards of living in countries such as China, Australia, and
India. Still, lack of consumer awareness is one of the major barriers to
the growth of solar air coolers. Consumers are unaware of these products
and their availability. They are also not aware of the long-term cost
advantages and environmental benefits associated with the use of solar
air coolers as compared to that of conventional air coolers.

“The primary benefit of a solar air cooler is that it reduces the
usage of electricity. Factors such as growing population and decrease in
solar panel prices have a positive impact on the growth of the solar air
cooler market. The major demand for solar coolers is expected to stem
from Asia-Pacific due to favorable climatic conditions and adoption of
solar air coolers in the region,”
says Shikha Kaushik, a lead
analyst at Technavio for research on retail
goods and services
.

Emergence of wall-mounted air coolers

Air cooler manufacturers have come up with the latest model of
wall-mounted air coolers. These air coolers have 15 liters (3.96
gallons) of water tank inbuilt in them and do not require an outdoor
unit like a split AC. A wall-mounted air cooler is characterized by 10
times lower consumption of electricity than a split AC, merely 250 watts
in an hour covering an area of 100 square feet.

“Most air coolers occupy a lot of floor space. Wall-mounted air
coolers are designed in such a way that they appear similar to split
ACs. These air coolers do not occupy floor space, can work on automatic
water fill technology, and can be easily fixed to the wall. This air
cooler does not hamper the aesthetics of a house and can adapt to any
kind of interior setting,”
adds Shikha.

Multi-functional air coolers

Leading air cooler vendor, Symphony, announced the launch of the touch
range of air coolers for the residential segment. It offers the benefits
of mosquito repellency and has an air purifier attached to it as well.
Symphony touch range includes voice assists, a touch screen, and i-PURE
technology.

The i-PURE technology consists of bacteria filter, PM 2.5 wash filter,
smell and dust filter, and allergy filter for delivering cool and pure
air. Symphony launched five different models with capacities ranging
from 20 liters to 100 liters (5.28 gallons to 26.42 gallons) for cooling
and span over 600 square feet.

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