The United Nations World Tourism Organisation (UNWTO) will help Vietnam to promote tourism, said its Secretary general Taleb Rifai on April 20.
The UNWTO leader was received by vice State President Nguyen Thi Doan in Hanoi, where they discussed the advantages of Vietnam joining the organisation.
This was the third trip to Vietnam by Rafi, who said that each time he comes the steady progress of tourism development is apparent.
The UNWTO chief said Vietnam should take pride in its potential as a tourist destination, adding that the industry here is developing at double the speed of other countries in Asia, which is the fastest growing tourism market in the world.
Rifai suggested that Vietnam develop its domestic tourism, a strategy that has been successful in many other countries, especially Europe. Domestic tourism not only encourages trade, stimulates local markets, but also allows tourists to enjoy an authentic experience within the country.
Rifai also asked Vietnam to join the Global Leaders for Tourism Campaign, which already has 16 member countries in the world. Their mandate is to raise awareness among world leaders of the importance of tourism.
The director general of the Vietnam National Administration of Tourism, Nguyen Van Tuan, said Vietnam needs assistance, mostly expertise and reliable data, to develop a viable brand for the country. Tuan added that they are working closely with the UNWTO to profit from international experience.