Amazon enables enterprises to access 300 million customers

17-Jan-2019 Intellasia | The Saigon Times | 6:00 AM Print This Post

Joining the Amazon ecommerce platform has opened up opportunities for Vietnamese enterprises to access its 300 million customers around the world. To make the most of it, local firms are advised to prepare themselves with improved sales skills, knowledge of foreign languages and understanding of the requirements on product quality and origin.

Vu Ba Phu, head of the Trade Promotion Agency, said that small and medium enterprises (SMEs) in the country can leverage the ecommerce platform to introduce their products to many customers, at an event to announce the collaboration between the agency and Amazon Global Selling, held on January 14.

Through the platform, local sellers can also sell locally made products to customers around the world, helping to promote Vietnam as home to a wide variety of high-quality items, said Phu.

Apart from having a desire to tap into foreign markets, local firms should have personnel with thorough knowledge of international business practices and fluency in foreign languages, Phu stressed. Moreover, their products should be of high quality and meet standards set by different foreign markets.

Local firms should place emphasis on product origin to benefit from free trade agreements that Vietnam has signed with other countries. For instance, to export a product to an Asean market with preferential tariffs, the exporter must ensure that the product has a localisation rate of at least 40 percent.

After the event, the two parties will introduce several programmes, such as supporting local firms in tapping the world market; developing Vietnamese brands and products on the ecommerce platform; and designing training programmes to brief local SMEs on sales skills for Amazon.

By joining the training programmes, local companies will be instructed to design their own online stores on Amazon to attract customers, take effective product photos and design packaging and labels for different markets.

Giving feedback on Vietnamese firms and their products, Bernard Tay, director of Amazon Global Selling in Southeast Asia, said that local firms boast high potential for expanding their business to foreign markets, with many popular items in the sectors of garments, footwear and handicrafts. These products will likely generate strong sales on Amazon, he added.

The Amazon representative added that Vietnam is one of the most thriving markets for Amazon in the region.

The US-based multinational ecommerce platform in September last year launched shopping websites in Vietnamese, enabling local shop owners to run their online businesses on the platform more easily.

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Category: Business, Vietnam

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