California STEP to Host State’s Wineries and Craft Breweries at Hong Kong Int’l. Wine and Spirits Fair

26-Sep-2017 Intellasia | BusinessWire | 9:02 PM Print This Post

SACRAMENTO, Calif.–(BUSINESS WIRE)–#CITD–The California State Trade Expansion Program (STEP) will provide an
unprecedented opportunity for the state’s wineries, wholesalers, and
craft breweries to sell directly to buyers in Southeast Asia and China
by sponsoring a pavilion at the Hong Kong International Wine & Spirits
Fair 2017 from November 9-11, 2017.

The Hong Kong International Wine & Spirits Fair is the premier beverage
trade show in Asia with more than 1,000 exhibitors and 30 national
pavilions/regions supporting nearly 20,000 visitors from all over the

Centers for International Trade Development (CITD)
, with funding
support from the California State Trade Expansion Program, will be
hosting a “Wines of California” pavilion for small wine, spirits and
beer companies to market their products to Hong Kong, Southeast Asia and
Chinese importers, retailers and distributors. Hong Kong has become one
of the pre-eminent global locations for the import, distribution and
auctioning of fine wines due to a strategic move to eliminate import
tariffs in 2007.

“The Hong Kong Int’l. Wine & Spirits Fair has been a great show to
access the Chinese market,” asserted Dwight Bonewell, president of West
Coast Wine Group
, Napa, Calif. “The middle class in China is growing
rapidly and the number of consumers purchasing imported wines has grown
26% in just two years, according to the research firm Wine Intelligence.
The other interesting thing about the Chinese market is that the average
price paid per bottle has risen 47% in the last two years according to
The Wine Institute, which is good news for the premium wine category.”

“The Hong Kong International Wine & Spirits Fair is a platform that
really fits small California wineries and spirits companies entering or
expanding in Hong Kong/China,” said Jeff Williamson, California STEP
project director and director, CITD. “The importers and distributors at
the event really specialize in bridging the knowledge and logistics gap
for getting products into China and other parts of Asia, which is
critical for small and new-to-market companies.”

U.S. wine exports, 90% from California, reached $1.62 billion in winery
revenues in 2016 while Hong Kong ranks as the third largest importer of
California wine after the European Union & Canada, totaling $99 million
in value.

The 600 sq. ft. California Pavilion will feature 12 pouring stations in
the format of a tasting bar and offer media coverage exclusive to
California Pavilion participants. In addition, CITD’s “Wines of
California” branding campaign will leverage Hong Kong’s position as a
lead market and trendsetter for other markets in Asia with optional
business matching meetings arranged as well.

To register for STEP, visit;
to register for a booth, visit
For more information, please contact: Mr. Jeff Williamson, Centers for
International Trade Development, (909) 556-6639 or [email protected]
or Ms. Teresa Hung, Hong Kong Trade Development Council, (213) 223-1638
or [email protected].

About the HKTDC

A statutory body established in 1966, the Hong Kong Trade Development
Council (HKTDC) is the international marketing arm for Hong Kong-based
traders, manufacturers and service providers. With more than 40 offices
globally, including 13 on the Chinese mainland, the HKTDC promotes Hong
Kong as a platform for doing business with China and throughout Asia.
The HKTDC also organizes international exhibitions, conferences and
business missions. For more information, please visit:

About California STEP

The California
State Trade and Export Promotion
(California STEP) project leverages
a state-wide network of state, federal, private and non-profit trade
promotion organizations to facilitate export promotion, activities,
serving targeted industries, to drive exports for small businesses.
Managed by the California Department of Food and Agriculture, the
Governor’s Office of Business and Economic Development, and the
California Community Colleges’ Centers for International Trade
Development, supported in part through a grant from the U.S. Small
Business Administration, the network of STEP Partners implements a range
of export promotion programs serving multiple industry sectors. STEP
Director Williamson is hosted by the Riverside Community College


Daly-Swartz PR for California CITD
Jeffrey Swartz,

[email protected]


Category: BusinessWire, PRAsia

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