Can WhatsNew make Quidsi’s magic work in South East Asia?

06-Jan-2014 Intellasia | e27 | 6:00 AM Print This Post

WhatsNew, a Thailand-based startup, has adopted Quidsi’s cross marketing business model by interlinking its three websites. Will it work in SEA?

Quidsi – does the name ring a bell? Yes, the startup acquired by Amazon at US$560M a few years ago has made quite a mark. What is so special about Quidsi, you may ask. Following the success of Diapers.com, the firm established sister websites such as Soap.com and BeautyBar.com, establishing a cross marketing business model that is till date used as an example.

While Quidsi’s business model hit the bull’s eye in the West, can it work its magic in the maturing South East Asian e-commerce market?

In a freewheeling chat with Harprem Doowa, CEO and Co-founder, WhatsNew, a startup that aims to carry out Quidsi model in South East Asia, e27 seeks to understand if Quidsi’s impact and effectiveness can be emulated.

WhatsNew? We ask…

Thailand-based startup WhatsNew wholly owns and operates Petloft.com, Venbi.com and Bodyden.com. All the websites are interlinked and consumers can use one login and one shared checkout to shop from all three websites.

http://sg.news.yahoo.com/whatsnew-quidsi-magic-south-east-asia-135554478.html

 


Category: Regional

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