CarDekho hires CEO for Indonesia business

12-Oct-2017 Intellasia | Economic Times | 6:00 AM Print This Post

Online marketplace for buying and selling vehicles, Cardekho is all set to expand its senior leadership. The company’s parent GirnarSoft has appointed Brata Rafly as CEO for its Indonesia arm Rafly will be the first CEO for the company, coming on board from Indonesian fintech firm DimoPay.

As CEO, Rafly will look to enable a complete ecosystem for consumers and car manufacturers, dealers and related businesses on beyond just buying and selling cars.

Consumers will also be able to manage their entire ownership experience including accessories, tyres, batteries, insurance, roadside assistance. The platform is also looking to tie up with OEMs, auto car dealers and financial institutions to facilitate purchase of vehicles in Indonesia.

“Indonesia is a strategic investment country for Girnarsoft. Brata’s vision, ability to embrace risk, passion for internet products and realistic optimism makes him perfectly suited for a fast growing brand like Oto,” said Amit Jain, co-founder & CEO of GirnarSoft.

Currently, an auto portal that provides information to enable auto purchases, sees 3.4 million users come to the platform to enable their purchases. However the platform does not allow for transactions and therefore is not yet monetised. The company is looking to employ revenue generation methods going forward this year. is the result of GirnarSoft’s joint venture with PT Kreatif Media Karya (KMK), the digital business arm of media firm PT Elang Mahkota Teknologi Tbk (Emtek) to organise the fragmented automobile classifieds industry in the country last year.


Category: Indonesia

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