China Beauty Wave Sweeps Across the United States; Cosmetics Brand Florasis Appears on Times Square Screen

28-Oct-2020 Intellasia | BusinessWire | 5:20 PM Print This Post

NEW YORK--(BUSINESS WIRE)--In recent years, Chinese makeup look and cosmetics products have become popular around the world, and the Chinese cosmetics brand "Florasis" has attracted much attention.


The latest Florasis product appeared on the Nasdaq and Reuters screens in Times Square, New York. China Beauty has become a hit. Ethnic beauty is also the world’s beauty.

Since October, the Chinese Miao Ethnic Minority Silver Limited Collection has been frequently discussed on American social media. Many consumers exclaimed, "Wow! Where can I buy that?", expressing their love for Florasis without reservation.

Founded in 2017, Florasis is a cosmetics brand that takes passing on and promoting Eastern aesthetics as its duty. It is growing rapidly in China, and its 2020 sales are expected to exceed 500 million US dollars.

The product that appeared on the Nasdaq and Reuters screens was Chinese Miao Ethnic Minority Silver Limited Collection, which is the result of cooperation between Florasis, the well-known Chinese fashion anchor Li Jiaqi, and Miao silver ornament craftsmen. The images demonstrated the high quality of Chinese cosmetics and the beauty of Chinese culture.

The collection was inspired by the Miao, a Chinese ethnic minority which is good at exquisite silver ornaments and embroidery. These articles undergo many processes and can only be made by hand. However, with the development of modern industry, Miao silver techniques are also facing extinction. Therefore, Florasis put Miao silver patterns on cosmetics so that more people will know that China has such exquisite ethnic silver ornaments.

Florasis has introduced many cosmetics products with Eastern characteristics, replicating traditional Chinese crafts. These products are very different from the cosmetics currently popular in the United States. They represent the unique aesthetics and craftsmanship of the East, as well as the quality of Chinese cosmetics manufacturing.

Behind the popularity of the Chinese Miao Ethnic Minority Silver Limited Collection in the United States is 5,000 years of wisdom. The popularity of this series reflects the diversification of aesthetics in the United States. With economic globalization, the Eastern wave will gradually affect European and American countries and become an international trend.

Eastern aesthetics, led by China, is sweeping across fashion.


Contacts

Phida Zheng
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Category: BusinessWire, PRAsia

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