Covid-19 reshapes travel trend

21-Nov-2020 Intellasia | The Saigon Times | 6:02 AM Print This Post

The travel trend among tourists has changed significantly, with a heightened level of travel safety and more sustainable travel offerings emerging as a top priority as well as evolving preferences over where and with whom people travel, after Covid-19 broke out, according to a survey conducted by online accommodation booking website and released on November 16.

Over 20,000 tourists from 28 nations, including Vietnam, participated in the survey, which indicated that almost 73 percent of Vietnamese travellers appreciate more simple experiences such as spending time outdoors or with the family while on vacation. Some 63 percent are seeking more rural, off-the-beaten-track experiences to immerse themselves in the outdoors.

Travellers tend to look for accommodation closer to home, with 54 percent preferring to stay in a vacation home or apartment. Some 65 percent will opt to eat in more as opposed to eating out at restaurants. Relaxing trips will also be high on the travel agenda in the new normal, with 43 percent saying it was their preferred type of trip, followed by beach breaks (42%) and city trips (24%).

As many as 71 percent of Vietnamese tourists agree that technology will play an important role in controlling health risks particularly minimising human interaction when travelling, while 68 percent said that accommodations will need to use the latest technologies to make travellers feel safe. Almost 63 percent will want more self-service machines instead of ticket desks.

Due to the global spread of the disease, domestic tourism has become more sought after. In the future, short-distance trips and simple and familiar experiences will be prioritised rather than new and strange tours.

Some 57 percent of Vietnamese respondents still plan to travel in the country in the next 7-12 months and 48 percent plan to do so in the longer term in over a year’s time. When it comes to local travel, 46 percent plan to explore a new destination within their home region or country and 44 percent will take the time to appreciate the natural beauty of their home country and 54 percent intend to travel to a place they have already been to for its familiarity, whether locally or not.

Some 61 percent of Vietnamese visitors said they will not be comfortable travelling until a coronavirus vaccine or treatment is in place. During the lockdowns, 65 percent of Vietnamese travellers reported being excited about the prospect of being able to travel again, while 57 percent indicated they are more appreciative of travel and will not take it for granted in the future.

The time they spent at home has made Vietnamese travellers crave the world outside more than ever, with 56 percent of them asserting a heightened desire to see even more of the world, and 52 percent wanting to travel more in the future to make up for the time lost in 2020.

As such, travel companies are expected to get creative in 2021 with new itineraries and recommendations designed to capture the imaginations of travellers who missed out on trips in 2020 and who will be looking for somewhere stunning to explore to make their next trip more meaningful, according to

Travellers will be scrutinising their spending in 2021, with 76 percent of Vietnamese visitors indicating they will be more price-conscious when it comes to searching for and planning a future trip.

In addition, 67 percent are more likely to hunt down promotions and savings behaviors that are predicted to last for the next few years.

However, the value consumers expect will go beyond price tags, with nearly 71 percent stating they want travel booking platforms to increase their transparency about cancellation policies, refund processes and trip insurance options. Furthermore, 27 percent consider refundable accommodation a must-have for their next trip, as do 35 percent when it comes to the flexibility to change dates without being charged.

Some 75 percent of Vietnamese travellers will take more precautions due to the coronavirus and will expect the travel industry to help them gear up for this new normal. The government, travel associations and service providers will have to work cohesively to set consistent standards to help keep travellers safe.

At the same time, 75 percent will only book a particular accommodation if it is clear what health and hygiene policies it has in place, with 80 percent favouring accommodations that have antibacterial and sanitising products.

“The year 2020 has been challenging for the travel industry globally with significant shifts in travel expectations and behaviors,” said Anthony Lu, regional director of in Vietnam.


Category: Business, Vietnam

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