Database technology needed to boost tourism

07-Sep-2019 Intellasia | The Saigon Times | 6:02 AM Print This Post

The tourism sector is in dire need of database technology to reform its services and products to attract more tourists and create leverage for its growth in the coming period, heard attendees at a forum on tourism startups on September 4.

Many startups have been jumping onto tourism, building Big Data sources to improve the tourism sector.

Jason Lusk, general director of Clickable Vietnam, noted that many local travel firms have remained passive in creating new tourism products. They are still using traditional methods for collecting information on tourists and marketing tourism services and products, he added.

As such, this is a great opportunity for tourism startups to apply database technology platforms to ease information collection on entering the tourism sector.

Eytan Schmal, chief executive officer of Komorebi, noted that the startup is eyeing the advantages of database technology to tap the tourism sector in Vietnam.

Komorebi is in the process of negotiating with the competent agencies to allow it to provide quick response codes (QR codes). The QR code will introduce tourist attractions in HCM City, with accompanying information, locations and directions, for travellers who wish to learn about them.

Data will be recorded when tourists use the code to learn about and visit various tourist destinations, according to the representative of Komorebi, adding that travel firms may analyse these data to determine the market’s preferences.

Apart from this, local startup Luxstay is cooperating with homestay service facilities in Da Lat City to rebuild their images and brands to attract more tourists through data sources on its platform. Luxstay provides a homestay booking service platform.

Lusk of Clickable Vietnam pointed out that the tourism sector depends on tech firms, mainly startups, to research new trends and services to develop the sector and attract more visitors. Tourism development is based on tourists’ tastes, which are determined by databases.

Besides this, Lusk encouraged local travel firms to welcome foreign startups to increase competition and boost the tourism sector in the country.


Category: Business, Vietnam

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