Global Fruit Powder Market – Trends, Drivers, Challenges, and Vendor Analysis Through 2021| Technavio

23-Dec-2017 Intellasia | BusinessWire | 1:42 AM Print This Post

LONDON–(BUSINESS WIRE)–#Food–The global
fruit powder market
is expected to grow at a CAGR of above 7% during
the period 2017-2021, according to a new market research study by
Technavio.


The report categorizes the global
fruit powder market
by application, including food and beverage, and
other applications. The report also determines the geographic breakdown
of the market in terms of detailed analysis and impact, which includes
key geographies such as APAC, EMEA, and the Americas.

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Market driver: increasing demand for super fruit powder

Health issues such as diabetes, obesity, and allergies among consumers
have been on the rise for the past few years. Such issues are making
consumers to become increasingly health-conscious and are even following
a healthier lifestyle to prevent or reduce the occurrence of diseases.
All-natural products are being adopted over artificial ingredients,
which is increasing the overall demand for products that offer added
value. Super fruits add a level of nutritional value as they are a
source of antioxidants, vitamins, and minerals. Some of the super fruits
are pomegranate, blueberry, strawberry, and others. Benefits such as
high antioxidant content have increased the popularity of super fruit
and a rise in demand.

According to Manjunath Reddy, a lead analyst at Technavio for food,
“Some of the players that manufacture super fruit powders include
Kanegrade, FutureCeuticals, Paradise Fruits, DMH Ingredients, and
NutraDry. More players would be launching super fruit powders that can
be added as an ingredient in food and beverage, pharmaceutical, and
nutraceutical applications due to the growing demand for super fruits
among consumers.”

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Market trend: organic fruit powder

Consumers have started looking for organic products due to the
increasing awareness of the harmful effects of synthetic and artificial
product offerings on one’s health as well as on the environment. This is
also applicable to the fruit and vegetable ingredient sector.
Manufacturers producing fruit powders take utmost care in selecting raw
materials to meet and maintain high standards because of the volatility
of sourcing organic fruit and vegetables.

Market challenge: natural disasters and adverse weather conditions

Natural disasters and adverse weather conditions, such as floods,
earthquakes, droughts, frost, and pestilence, affect fruits and
vegetables used for fruit powders as plantations are vulnerable to such
conditions, which can further affect the production of fruit powders.
Specific locations are adopted for many fruits and vegetables
plantation. Fruit powder manufacturing players are dependent on such
suppliers that are present in specific locations which indirectly makes
them to depend on factors like weather conditions and production
suitability.

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Key vendors in the market

  • DMH Ingredients
  • foods & inns
  • FutureCeuticals
  • Kanegrade
  • La Herbal
  • NutraDry
  • Paradise Fruits
  • Saipro Biotech

Players performance in the market is often affected by the changing
consumer spending pattern, consumer tastes, and demographic trends. This
can be attributed to the rapidly changing consumer demands and
preferences in the global
fruit powder market
. Due to the presence of many small and large
players that compete based on factors like price, quality, innovation,
packaging, reputation, marketing channels, and distribution, the global
fruit powder market is fragmented. Intense competition among players and
technological changes constitutes a challenge to the overall player
operations. Players need to distinguish their offerings through their
unique selling proposition (USP) and to promote the same effectively to
succeed in this competitive environment.

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fruit powder market
report free of cost

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About Technavio

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at [email protected].

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