Indian Sanitary Napkin/Pads, Tampons, and Pantyliners Market Outlook to 2023 –

19-Apr-2018 Intellasia | BusinessWire | 4:25 AM Print This Post

Sanitary Napkin / Pads, Tampon & Pantyliners Market Outlook, 2023″

report has been added to’s

India Sanitary napkin market is expected to grow with a CAGR of more
than 10% in the forecasted period of FY 2017-18 to FY 2021-22.

Overall sanitary napkin is segmented into rural sanitary napkin and
urban sanitary napkin market. Increased sales of sanitary napkins are
due to increased percentage of working females and upgraded consumers’
consumption habits. Being aware of the problem, the government has
started to take measures to promote sanitary products in poor areas.
Sanitary napkins are increasingly getting popular among women. Of
course, continuous education and marketing from big international brands
has significantly contributed to this penetration. 90% of India’s
sanitary napkin market share goes to international companies like P&G
and Johnson & Johnson.

Lower penetration is due to low incomes as well as the general lack of
awareness of the importance of sanitary protection. The essential nature
of sanitary protection is set to support performance, especially as the
category’s key manufacturers are expected to invest in education
campaigns to expand consumer base to include rural dwellers and
low-income urban consumers. Tampons may possibly emerge due to a
continued trend of westernisation although it still seems far-fetched
and it would rival pantyliners and standard towels in future; there
might only be a slight rise in demand.

Key Topics Covered

1. Report Methodology

2. Executive Summary

3. Global Sanitary Hygiene Products Market Outlook

4. India – Total Women, Menstruating women and its penetration (Overall
vs Rural vs Urban)

5. India Sanitary Napkin Market Outlook

6. India Pantyliners Market Outlook

7. India Tampon Market Outlook

8. India Economic Profile

9. Policy & Regulatory Landscape

10. Raw Material & Manufacturing Process

11. PEST Analysis

12. Trade Dynamics

13. Channel Partner Analysis

14. India Sanitary Napkin Market Dynamics

15. Market Trends & Developments

16. Competitive Landscape

  • P&G Hygiene and Health Care Limited (Whisper)
  • Johnson & Johnson Private Limited (Stayfree, Carefree)
  • Unicharm India Pvt. Ltd. (Sofy)
  • Kimberly-Clark Lever Pvt. Ltd (Kotex)
  • Saral Design (Active Plus)
  • Sooth Healthcare (Paree)
  • Aakar Innovations Pvt Ltd (Anandi)
  • Bella India Healthcare Pvt. Ltd (Bella)
  • Rohit Surfactants Private Limited (Pro Ease)
  • Mankind Pharma Limited (Dont Worry)

For more information about this report visit

Laura Wood, Senior Manager
[email protected]
E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Topics: Feminine
Hygiene Products


Category: BusinessWire, PRAsia

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