IntellWho? — Can you spot the difference?

17-Mar-2014 Intellasia | | 10:15 AM Print This Post

So what’s in a name and who ‘owns’ it? Does anyone have the right to ‘own’ all contractions/truncations/abbreviations or derivatives of a single word used in a trade name? Or in a domain? Not at all – and has been ruled as such in a number of legal precedents.

But Intel says it does, at least according to their erstwhile legal team in Land-of-the-Free Vietnam.

Sao Bac Dau Industrial Property Co Ltd in a letter to this publisher claims rather ludicrously that people – only in Vietnam we presume – are confused by the name of this website and the well-known maker of computer chips.

Sao Bac Dau cite the logos below as the crux of their claim – now take a look and see if you are ‘confused’ by the names and entirely contrasting logo type.

Let’s see then: when you see Intellasia - online SE Asia news website do you think of the familiar logo of one of SE Asia’s daily online news site or are you ‘confused’ whether it is the chip-maker’s instantly recognisable  logo? (Not to mention only one is renowned for the famous ‘inside‘ theme )

What a quandary indeed – one logo of four letters is encircled and the other of 10 letters has TWO LL’s in the name and if looking closely, lacks any circle around it at all.
But “the two look the same and is confusing”, writes Sao Bac Dau director Nguyen Trung in a very threatening ‘cease and desist’ letter to this publisher.

Well, admittedly it may well be ‘confusing’ – provided such a viewer was a toddler.
Any viewer with a modicum or common sense in no way could confuse the two logos as belonging to entirely different organisations.

Survey result – no confusion

Survey result: Conclusively, over 98% of respondents said there was no confusion at all between the radically different designed Intel logo (with a circle) and the Intellasia logo.  There was one respondent who said 'was confused' - seemingly just dissing the survey for fun...

Survey result: Conclusively, over 98% of respondents said there was no confusion at all between the radically different designed Intel logo (with a circle) and the Intellasia logo. There was one respondent who said 'was confused' - seemingly just dissing the survey for fun...

Corporate bullying
Or will Intel and/or their legal eagles tromp the entire dictionary world and claim property right to all names that encompass the contraction of the word ‘intelligence’ coupled with an industry or geographical depiction? Assuredly not!

Similar domains in use
So who else uses similar contractions of the word “intelligence” for their domain or business? Examples abound on the web and a fleeting search will find prominent websites with domains like,,,,,, intelleurope,,,
And the list goes on…(and note most of these intel truncations have only one ‘L’)

13 years trading as Intellasia
In the 13 years since the inception of Intellasia as a news site and its distinctive logo, not a single person has ever been ‘confused’ or contacted us on the mistaken premise that we are part of or connected with any chip-maker. To reiterate, no one has ever thought so and never would.

Below are excerpts of Sao Bac Dau’s ‘cease and desist’ letter full of legalese and the absolutely farcical demand that Intellasia removes the word Intellasia on this website and all related commercial services that we have been using in our operations for 13 years!

Written by Peter J Leech, proprietor, publisher and editor Intellasia.Net, Perth, WA, Australia


Excerpts of Cease and Desist ‘letter of recommendation’

1/       2/    3/
Contact Mr Trung at Sao Bac Dau
Interested readers may contact the litigious Mr Trung for clarification at the address below:-

Sao Bac Dau Industrial Property Co Ltd
6 Floor, 58 Nguyen Dinh Chieu, Da Kao ward, Dist 1, Ho Chi Minh City, Vietnam
Director: Nguyen Trung                Tel: (84-08) 3822 6855

Translated letter
If interested persons would like a translated copy of the heavy-handed and threatening ‘cease and desist’ letter, please use the contact form stating your email address.


(Incidentally, an internet search for Sao Bac Dau (meaning North Star) comes up with, yes the IPR firm in question here, but also a software company called Sao Bac Dau Technologies Group. Now that’s confused me the use of the full meaning of North Star in both names without infringing another’s intellectual property, at least according to Mr Trung’s twisted legal logic :/~ But is seems Mr Trung doesn’t apply his legal arguments when it comes to using the exact same name North Star as a key part of his company moniker as another company. Perhaps some are more equal than others …particularly for certain lawyers in Vietnam)



Category: FinanceAsia

Print This Post

  • Glayver

    How anyone could confuse Intellasia with Intel is beyond me. This makes Intel look foolish & silly – and a corporate bully.

  • Jack09

    What a lot of shit, i wouldn’t take it lying down, i would take this arsehole to court or do what ever is necessary to discredit the cretin.

  • Rick M

    That is a joke!
    Being a branding consultant (and professional graphic designer) for over 20 years I can say this:-

    – Spelling differs

    – Typographic style differs. Of the eight or so basic typographic design categories, all three word units fall into fundamentally different ones. Intell and asia – serif and script categories; intel – sans serif category.

    – Typography differs not only in comparison of type styles, but in number of them. Intellasia – two typestyles. Intel – one typestyle

    – Graphic treatment differs. Intellasia is a display of nothing but letterforms. Intel is a display of letterforms locked within an oval shape.