Intimate Wear Market in China – Market Forecast and Opportunity Assessment by Technavio

06-Jun-2017 Intellasia | BusinessWire | 5:43 AM Print This Post

LONDON–(BUSINESS WIRE)–#ApparelandTextile–According to the latest market study released by Technavio,
the intimate
wear market in China
is expected to grow at a CAGR of almost 14%
by 2021.

This research report titled ‘Intimate
Wear Market in China 2017-2021
’ provides an in-depth analysis of
the market in terms of revenue and emerging market trends. This market
research report also includes up to date analysis and forecasts for
various market segments and all geographical regions.

The growing demand for intimate wear holds great business expansion
opportunity for vendors. This is because they are continuously expanding
their product offerings for intimate wear. The vendors are emphasizing
on manufacturing different types and designs of intimate wears like
spacer bra or leakproof underwear. The awareness of these products is
rising continuously with the help of distribution channels, such as
online retailing, department or specialty stores, and others.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2
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Technavio’s analysts categorize the intimate wear market in China into
three major segments by products. They are:

  • Undergarments
  • Sleepwear and loungewear
  • Thermal wear

Intimate wear market in China by undergarments

During the forecast period, the undergarments sector will experience an
increased demand because of the higher preference for comfortable,
fashionable, trendy, alluring, and sophisticated innerwear. Digitization
has not just increased online sales; it has also played a vital role in
helping women understand various types of undergarments available in the
market and the benefits of each type from the comfort, fit, safety, and
visual appeal perspective.

According to Jhansi Mary, a lead apparel
and textile
research analyst from Technavio, “A large part of
the women population in China, is willing to spend on expensive
undergarments as they are becoming aware of the long-term health
benefits of appropriate innerwear. For instance, with digitization, the
awareness on the benefit of using lycra fabric in undergarments, such as
fit and comfort, has increased

Intimate wear market in China by sleepwear and loungewear

During the forecast period, the sleepwear and loungewear segment will
experience an increasing demand. The reason behind this is the growing
preference of women for comfortable and alluring nightwear. The changing
lifestyle and exposure to western wears have prompted many women to
invest in comfortable sleepwear.

Using AI and predictive analytics, many vendors in this segment have
understood taste preferences and are creating new designs that are
comfortable for women. These designs are created using latest
technologies. With the rise in the dual income scenario in China, women
have now started spending on sleepwear, the above initiative will ensure
recurring purchase
,” says Jhansi.

Intimate wear market in China by thermal wear

Thermal wear is a two-piece set comprising an upper wear and a lower
wear. Thermal wear is commonly used by consumers residing in cold
regions. It is usually worn underneath the clothes. During the forecast
period, seasonal thermal wear like leggings and sleeveless/full-sleeves
uppers will experience the least growth in the intimate wear market.
Rising trend of layered clothing in women’s fashion, followed by higher
interest for athletic fashion apparel will also contribute to the demand
for this segment. In addition to this, the demand for thermal wear will
be consistent because of the growing population in cold regions in China.

The top vendors highlighted by Technavio’s research analysts in this
report are:

  • Aimer
  • Cosmo Lady
  • Embry Group
  • Huijie Group

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team
at [email protected].


Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770


Category: BusinessWire, PRAsia

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