LG Electronics intends to sell off smartphone business to Vietnam’s Vingroup

23-Jan-2021 Intellasia | Hanoi Times | 6:02 AM Print This Post

Vingroup is one of the most potential buyers for LG Electronics’ smartphone business.

South Korea’s LG Electronics reportedly intends to sell off its smartphone business to Vietnam’s conglomerate Vingroup, according to South Korea’s media.

The South Korean brand is considering all options for its loss-making mobile division that could include closing or selling off its business, according to Reuters in Seoul. The brand would be focusing resources on premium home appliance and automotive electronics.

Possible buyers are Vietnamese conglomerate Vingroup, Facebook, Volkswagen and Google, and Vingroup is one of the strong acquisition candidates, according to NewDaily.

Vingroup, with a market capitalisation of $16.5 billion as of the end of 2020, accounts for 14 percent of the total market capitalisation of Vietnamese listed companies. The group is operating in diverse business areas, including hotels and tourism, real estate, distribution, construction, automobiles, and mobile phones.

VinSmart, Vingroup’s subsidiary, entered Vietnam’s smartphone market in 2018. It has been producing smartphones under an original design manufacturing (ODM) contract with LG Electronics. Although it hasn’t yet had a strong presence in the global smartphone market, in Vietnam, VinSmart’s smartphone outstripped Apple’s iPhone to reach the third place in terms of market share after Samsung and Oppo.

Newspim reported that LG Electronics’ sales network, research & development centre, Brazil-based production plant attract VinSmart for its expansion. LG Electronics’ share in the North American smartphone market was 12.9 percent in 2020, according to Strategy Analytics.

Until now, Vingroup has no comment on this. However, the group also revealed it will export 5G-enabled smartphones to the US this year. Last September, its subsidiary VinSmart exported the first batch of smartphones to this market and planned to assemble nearly two million units for its partner in 2021.



Category: Business, Vietnam

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