Malaysia Airlines brings back incentive campaign to boost domestic tourism

28-Sep-2021 Intellasia | Marketing-Interactive | 5:02 AM Print This Post

Malaysia Airlines (MAB) aims to boost domestic tourism with its Stimulus Cuti Malaysia Campaign by offering 6,500 Malaysians with RM100 travel vouchers which can be used until 31 December. Done in collaboration with Tourism Malaysia, this is a reboot of its first Cuti-Cuti Malaysia campaign which was launched last November to promote local travel. The airline previously handed out subsidised airline tickets until 8 December for all domestic travels.

MAB’s group chief marketing and customer experience officer, Lau Yin May, said with the return of this campaign, she is certain that its customers would fly confidently and enjoy their much-deserved holiday. “We foresee a positive trend in forward bookings that reflects customers’ confidence in travelling and believe that the reopening of more domestic destinations will further accelerate the recovery of the travel industry and country’s economy,” she explained. A+M has reached out for additional information.

In the past few weeks, the government launched a travel bubble to Langkawi and also plans to launch three more to Melaka, Pulau Tioman and Genting Highlands on 1 October, multiple media outlets including The Star reported. Penang also identified four potential tourist spots for its reopening. Citing state tourism and creative economy committee chair Yeoh Soon Hin, The Star reported that Penang is looking into a test run to reopen its outdoor tourist attractions before looking into fully resuming travel activities.

Meanwhile, a survey by the Malaysian Association of Hotels found that occupancy rates for 2021 are likely to close at below 30%. As for 2022, domestic travel and activities are expected to bring the occupancy rate to 35%, The Star said. At the same time, AirAsia also recently said it expects “a strong recovery for air travel” in all main domestic destinations. International flights are also predicted to resume “in the near future”.

https://www.marketing-interactive.com/malaysia-airlines-brings-back-incentive-campaign-to-boost-domestic-tourism

 

Category: Malaysia

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