Malaysia runs virtual trade fair as Apec chair

15-Sep-2020 Intellasia | KoreaTimes | 6:02 AM Print This Post

Malaysia is running its first virtual trade fair to connect traders from Asia-Pacific Economic Cooperation (Apec) countries with the rest of the world, the Malaysian Embassy in Seoul said last week.

The fair #MyAPEC2020 Exhibition is taking place in commemoration of Malaysia being the 2020 chair of Apec, a 21-member bloc aimed at facilitating economic growth, trade and investment in the region.

The Malaysia External Trade Development Corp. (MATRADE), which operates under the auspices of the Ministry of International Trade and Industry (MITI), is organising the event which started September 1. It will run through the end of December, with more than 300 exhibitors from Malaysia and other Apec members participating.

The organisers hope the four-month-long event will “provide a conducive online platform with state-of-the-art technology” for participants from all over the world to meet one another online.

“The virtual exhibition is the first of its kind for Malaysia and will be the catalyst to many more similar initiatives in the near future,” the embassy quoted MITI deputy minister Datuk Lim Ban Hong as saying.

He said he believes the COVID-19 era has changed international business practices, as seen from the increase in e-commerce transactions. This brought “no better time” for the international business community to take digitisation more seriously than ever. The deputy minister said the exhibition accordingly would offer a great learning experience for companies “to adopt and adapt to virtual engagements.”

The fair focuses on technology, food and beverages, green technology and energy, healthcare, business services, transport and logistics, lifestyle and building materials. The eight sectors are selected in accordance with the Apec 2020 theme of “Optimising human potential towards a resilient future of shared prosperity.”

MATRADE CEO Dato Wan Latiff Wan Musa noted that MATRADE has been mobilising its 46 offices worldwide in its promotion campaign and also in arranging business-to-business meetings among participants.

“We are confident that this exhibition will provide immense benefits to the participants to stay connected with potential importers in the absence of physical exhibitions,” the CEO said, adding that the fair featured various products and services.

Established in 1993, MATRADE promotes, assists and develops Malaysia’s trade and investment, particularly exports of manufactured and semi-manufactured goods and services. It also collects data, conducts market research, sets up strategies and offers training programmes.

Visit for more information on #MyAPEC2020 Exhibition. Call 02-739-6813/4 or email [email protected] to contact MATRADE’s Seoul office.


Category: Malaysia

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