Merkle to Host Webinar on Digital Marketing in China

21-Sep-2017 Intellasia | BusinessWire | 9:50 PM Print This Post

a leading technology-enabled, data-driven performance marketing agency,
announced that it will host a webinar titled The
Baidu Playbook: Dos & Don’ts for Digital Marketers
. The event
will take place Tuesday, September 26, at 11:00 a.m. ET, and will
feature Merkle speakers Dalton Dorné, senior vice president, marketing,
Alex Turowski, director, SEM, and Hermes Ma, senior manager, search,
Greater China & South Korea.

China can be a complex and sophisticated market for digital marketers.
Concerns around translation, transparency, and different technology can
be overwhelming for marketers. To seize the massive opportunities in
China, the first step for international brands is to tap into China’s
search engine marketing, specifically, Baidu. During the webinar,
attendees will learn what it takes to successfully launch a digital
media program in China, as well as the common pitfalls to avoid.

Marketers can learn more about this digital media landscape and how to
be successful with digital marketing in China by reading Merkle’s
complimentary white paper, The
Baidu Marketing Playbook: Dos and Don’ts for Digital Advertising in China

“It’s no secret that China is a sophisticated market for digital
advertisers,” said Dorné. “Marketers shouldn’t be intimidated by the
intricacies of a China-based digital strategy or allow them to be a
roadblock to seizing the vast opportunity of this massive market. This
webinar will help simplify some of the complexities of embarking on a
search strategy with Baidu and help marketers avoid some of the most
common pitfalls.”

To learn how to build or grow your organization’s strategy in China,
contact the Merkle team

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency’s heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With 4,400
employees, Merkle is headquartered in Columbia, Maryland, with 16
additional offices in the US and 11 offices in Europe and Asia. In 2016,
the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit


Merkle Inc.
Sarah Bourdeau, 443-542-4288
[email protected]


Category: BusinessWire, PRAsia

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