Millaye Inc.: EUYEN | Sustainable Sneakers for the Future

27-Jan-2021 Intellasia | BusinessWire | 7:00 PM Print This Post

A new form of sustainable sneakers looking to blend innovative Japanese Tech with natural resources launching on Kickstarter

TOKYO--(BUSINESS WIRE)--Millaye Inc. are looking to launch their newly redesigned EUYEN Sustainable Sneakers on Kickstarter to help combat the current mindset toward shoes. Using all natural materials to help have a positive impact on the environment, the sneakers are made to be both environmentally friendly and comfortable to boot.

With nearly 25 billion pairs of shoes thrown away every year, using sustainable and biodegradable materials in the creation of the sneakers, Millaye are looking to help stem the tide that is becoming an amazingly large problem which will soon come to a tipping point.

One of the secrets behind the EUYEN Sustainable Sneakers is the foamed natural rubber sole, that is both incredibly lightweight and spongy, allowing the wearer to feel like they’re not wearing anything at all.

The cotton thread is also biodegradable and dyed with all natural pigments found in flowers and plants, and the natural rubber cementing helps to keep the shoes together.

The shoes are launching on Kickstarter at a large discount of up to 39% as the creators look to help change the world, one pair of shoes at a time.


Kickstarter overview

  • Release period: January 22nd 2021- February 28th 2021
  • Target amount: 300,000 JPY
  • Reward: EUYEN Sustainable Sneakers at varying discounts



Millaye Inc.
Daisuke Kobayashi
TEL: 81-3-6258-1701
FAX: 81-3-6258-1702
Mail: [email protected]


Category: BusinessWire, PRAsia

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