Mooncake dealers in Vietnam offer discounts on Covid-caused bleak sales

25-Sep-2020 Intellasia | Hanoi Times | 6:02 AM Print This Post

To encourage consumers to buy their products, Vietnamese well-known mooncake makers have offered discounts.

Almost a week to go to the 2020 Mid-Autumn Festival, Vietnam’s mooncake market has not heated up, thus, mooncake dealers are offering discounts to stimulate consumption, Kinh Te & Do Thi reported.

As one of the biggest festives in Vietnam, this time of the year is usually a busy season of moon-cake business. However, unlike previous years, sales of mooncake are stagnant.

To encourage consumers to buy their products, well-known mooncake makers, including Huu Nghi, Hanoi, Kinh Do, have offered 10-15 percent discounts over the normal prices.

Supermarkets are also implementing promotions and discounts. The Vinmart supermarket chain is running the promotional programme “Happy Mid-Autumn Festival with Vinmart” and reducing its prices from VND30,000-50,000 (US$1.29-2.14) on all Vinmart-brank mooncakes.

A representative of Dong Khanh mooncake shop on Nguyen Thai Hoc street said that the brand is offering a discount programme of up to 50 percent for large purchases.

E-commerce channels such as, Tiki, Sendo, Lazada are flooded with ads for moon cakes branded Kinh Do, Dong Khanh, Huu Nghi, Hanoi, Thu Huong with discounts from 10-30%.

Explaining why moon cake prices are falling, although the Mid-Autumn Festival is approaching, all traders pointed to one culprit: the Covid-19 pandemic. People’s incomes have declined, so they only buy essentials and refrain from buying non-essential foods like mooncakes.

Thuy Ta JSC director Hoang Minh Tho said companies present mooncakes to employees every year at the mid-autumn festival, but this year, things are not going well for many companies, so they cut the expense on mooncake.

“Last year, a company could order more than 200 boxes of mooncakes, but this year they have ordered a dozen to give to their customers and business partners. The number of customers has decreased while mooncakes are perishable, so traders have to cut prices to incentivise consumption,” said Tho.


Category: Business, Vietnam

Print This Post