New Miniso stores first to stock Marvel products

01-Aug-2019 Intellasia | VN Economic Times | 6:02 AM Print This Post

Retailer brings new products with Marvel theme to Vietnam at three new stores.

The Vietnamese subsidiary of lifestyle and household item retailer Miniso last week announced the opening of three Marvel themed stores in Vietnam: Miniso Van Hanh Mall and Miniso Giga Mall in HCM City and Miniso BigC in Da Lat.

Cooperating with the globally-renowned Marvel brand, the retailer is introducing superheroes through a range of different products.

The idea is the beginning of having Marvel themed stores nationwide and serving customers who love these superhero characters.

“Not stopping its research on the market and fulfilling the tastes of Vietnamese shoppers, Miniso always looks to connect with international brands,” said Ted Lan, general director of Miniso Vietnam.

“In Vietnam, in each area, we always bring products of the best quality and with the most creative designs so that customers always feel satisfied. These store openings were a big event for Miniso, upgrading its products and services to international standards while maintaining reasonable prices.”

“Marvel is the world’s top IP with a wide range of influence and great appeal among young people,” said Ye Guofu, global Co-founder and CEO of Miniso. “The Marvel Comic Universe is no longer fiction but is helping society have a positive outlook on real values. That’s why Miniso cooperated with Marvel, to bring these characters closer to the lives of fans.”

Through ongoing cooperation with world famous characters and brands, having previously worked with We Bare Bears, Pink Panther, Adventure Time, and others, Miniso looks to benefit from links with attractive brands. This is a smart way to boost sales, promote products, and sell customer favourites in-store, maintaining Miniso’s philosophy: simple, natural and high-quality life.

MINISO has over 3,500 stores in more than 75 countries and territories around the world, including the US, Australia, Canada, South Korea, Japan, China, Taiwan (China), Vietnam and elsewhere. It has more than 40 stores in Vietnam and is in the process of expanding to 200 stores around the country.


Category: Business, Vietnam

Print This Post