New ride-hailing app put into service

24-Jan-2019 Intellasia | The Saigon Times | 6:00 AM Print This Post

MVL Technology, a Singapore-based technology firm, has put into service its ride-hailing app, called TADA, for the local market following the lifting of its suspension since August last year. TADA will focus on service quality to attract and retain customers in the long run, instead of offering multiple discounts, MVL founder Kay Woo told a press conference on January 21 in HCM City.

MVL tapped into the Vietnamese market in May last year and started business registration procedures; it was licensed this month. The firm had suspended its operations to gain extra time to study the local laws thoroughly and adjust its products to meet the demand of the Vietnamese people, Kay explained.

Addressing the event, Kay said that MVL would not offer discounts to gain more customers but would keep the service prices stable and reasonable instead. He added that the provision of good service quality is key to sustainable development and retaining customers in the long run.

Accordingly, the firm will give bonus scores under the bitcoin format to driver-partners and customers when they provide feedback on their rides. It has pledged to collect no commisions from the drivers but will collect fees from advertisements and other service providers such as insurers and e-wallet operators.

Its driver-partners can concurrently use ride-hailing apps offered by other operators. The Singaporean firm at the event encouraged local taxi operators to use the TADA app.

The TADA app, which recorded the registration of over 2,000 drivers, officially received bookings starting today, January 22. The firm aims to raise the number of local drivers to 25,000, equivalent to that in Singapore. TADA will be available first in HCM City and will initially only focus on the local automobile segment before expanding its services to Hanoi and Danang.

MVL has a presence in Singapore and Cambodia and plans to penetrate more Southeast Asian markets during the second half of the year, including Malaysia, Myanmar and the Philippines. Regarding Cambodia, the firm is set to offer ride-hailing services using tuk tuk vehicles in the coming period.

MVL Technology, formerly known as MVL Foundation Pte. Ltd, was founded in March 2018 in Singapore.


Category: Business, Vietnam

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