Online FMCG shopping surges amid Covid-19

01-Apr-2020 Intellasia | The Saigon Times | 6:02 AM Print This Post

Online shopping for fast-moving consumer goods (FMCG) has surged as people have refrained from going out amid the Covid-19 outbreak, leading to a triple-digit online FMCG spend growth rate in just one month since the official declaration of the coronavirus as an epidemic in Vietnam in early February.

According to global data and consulting company Kantar Worldpanel, the trend will continue in the coming months, with local authorities urging the public to shop online as a social distancing measure.

The skyrocketing demand for face masks and hand sanitisers has led to robust growth in consumer spending at pharmacies such as Medicare and Guardian.

Meanwhile, shops selling daily necessities are losing customers as shoppers are practicing social distancing.

Data from Kantar Worldpanel showed that growth in the FMCG market slowed in the first two months of 2020 to 5.2 percent compared with 6.3 percent growth a year ago.

However, not all FMCG categories and retailers were impacted.

Consumers in the four major cities of Hanoi, HCM City, Danang and Can Tho were stocking up on three groups of products.

They spent more on goods that ensured personal hygiene. Hand sanitisers, bar soaps and household cleaning products grew in double and even triple digits.

Sales of convenience food and cooking aids surged during the outbreak due to fear and anxiety.

The most-sought-after items included frozen food, canned food, instant noodles and cooking oil.


Category: Business, Vietnam

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