PLAID Inc., Raises 2.7 Billion JPY in Funding

19-Apr-2018 Intellasia | BusinessWire | 10:00 PM Print This Post

TOKYO–(BUSINESS WIRE)–PLAID Inc. (CEO Kenta Kurahashi, hereinafter referred to as “PLAID”),
the creator of the CX platform “KARTE” for digital marketers, raised a
total of 2.7 billion JPY in funding through private equity placement
with existing shareholders, Femto Partners LLP, Eight Roads Ventures
Japan, and new underwriters MITSUI & CO., LTD. , MITSUI SUMITOMO
INSURANCE Venture Capital Co.,Ltd., SMBC Venture Capital Co., Mizuho
Capital Co.,Ltd., Mitsubishi UFJ Capital Co., Ltd. (in random order), in
addition to bank loans from banks including Mizuho Bank and Sumitomo
Mitsui Banking Corporation.

Up to this date, PLAID had already raised approximately 650 million JPY
from Femto Partners LLP and Fidelity Growth Partners Japan. Accumulated
total amount of funding since the release of closed beta version of
“KARTE” in July 2014 adds up to approximately 3.4 billion JPY.

Since its official launch in March 2015, number of web-sites and
companies implementing “KARTE” have continued to increase. Within these
three years, it has analyzed an accumulated total of 2.2 billion users,
and up to 548 billion JPY of total annual sales for EC clients, which
accounts for approximately half of our clients.

In terms of operating revenue, we have successfully achieved monthly
surplus in March 2017. KARTE has been organically growing at a rate
succeeding the growth index “T2D3”*, an index used mainly at overseas
software provider for business through cloud system (so called SaaS).
Its growth stands comparison with globally known SaaS services.

* “T2D3” is a short for “triple, triple, double, double, double”,
referring to a company’s annualized revenue growth. It is mainly used in
overseas start-up business circle and considered as an index for a
successful cloud/SaaS service. As a fact Salesforce and Workday (cloud
service for human resources) went through a rapid growth that trace this

Objectives of Funding

The main objectives of this fund raising are:
1) to begin a
full-scale marketing investment
2) to strengthen hiring activity in
all profession in association with expansion of business area such as
mobile applications
3) to construct a scalable development
framework to handle increasing data along with the business spread into
non-EC categories (such as real-estate, financial industry)

Furthermore we have already started KARTE implementation to some
overseas companies in area such as North America, Taiwan and Singapore,
and will accelerate our movements towards full-scale entry into overseas
market as well as our investments to R&D projects, “KART3 GARDEN” (KARTE
GARDEN) as an example.


– Femto Partners LLP
(5-53-67 Jingumae, Shibuya-ku, Tokyo General
Partner: Tetsuya Isozaki)
- Eight Roads Ventures Japan
Roppongi, Minato-ku, Tokyo Head of Japan: David Milstein)
& CO., LTD.
(1-1-3 Marunouchi, Chiyoda-ku, Tokyo President &
CEO: Tatsuo Yasunaga) 
(1-2-5 Kyobashi, Chuo-ku, Tokyo President: Hisakazu
- SMBC Venture Capital Co.,Ltd.
(1-3-4 Yaesu,
Chuo-ku, Tokyo President: Tatsufumi Ishibashi)
- Mizuho Capital
(1-2-1 Uchisaiwai-cho, Chiyoda-ku, Tokyo President: Hajime
- Mitsubishi UFJ Capital Co., Ltd.
(1-7-17 Nihonbashi,
Chuo-ku, Tokyo President: Muneki Handa)

About KARTE (

“KARTE” is a one-stop service that provides a prompt analysis and a real
time visualization of web site visitors’ behavioral data on a per-person
level, to allow marketers to make appropriate communications with each
and one of their customers. The service began in March 2015. With its
high extensibility, communication with the customers are not limited to
online and can be spread into multiple scenes and channels. It also has
the flexibility to integrate with any other existing services allowing
different ways to approach each business owner’s marketing needs. KARTE
lets you understand your customer deeply from various data and create a
better customer experience (CX).


If you would like more information about the topic, please email:
Yukiyo Sakurai, +81-3-4405-7597
[email protected]


Category: BusinessWire, PRAsia

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