Revlon Unveils a New Structure Designed to Drive Global Growth

17-Jan-2017 Intellasia | BusinessWire | 9:00 PM Print This Post

NEW YORK–(BUSINESS WIRE)–Revlon, Inc. (NYSE:REV) unveiled today a new organization structure
designed to enable the company to meet its long-term growth aspirations
and more effectively compete in the dynamic and rapidly growing, global
beauty industry. With the successful acquisition of Elizabeth Arden in
September 2016, the $3 billion combined beauty company has a diverse
portfolio of iconic brands with product offerings in color cosmetics,
skincare, fragrance, hair color and hair care, beauty tools, men’s
grooming products, anti-perspirant deodorants and other beauty care
products, sold in approximately 150 countries through a variety of
distribution channels.

The Company will organize to a new brand-centric structure, built around
four global brand teams, Revlon, Elizabeth Arden, Fragrances and
Portfolio Brands, designed to optimize and focus on building brand
equity and delighting and winning with beauty consumers.

To ensure that the organization also benefits from its broad commercial
expertise and continues to develop strategic customer relationships, a
new customer-facing regional structure will optimize global sales and
brand presence behind five regions in North America; Europe, Middle East
& Africa; Asia; Latin America, which includes Mexico; and Pacific, which
includes Australia and New Zealand.

In order to better support the new brand-centric and regional
structures, the enabling functions, including Finance, Human Resources,
Supply Chain, Research & Development, Legal, and Communications &
Corporate Social Responsibility, will also reorganize their departments.

“This new brand-centric structure enables us to leverage the strength of
our iconic brands, better focus on and serve beauty consumers, and
quickly adapt to their changing behaviors and preferences,” said Mr.
Fabian Garcia, President & CEO of Revlon. “Aligned with our strategy,
the new brand-centric structure better positions us to grow and win
across categories, channels and geographies by delivering consistent,
seamless and exceptional brand experiences, wherever and however our
consumers shop for beauty,” he added.

The new organization design enables the Company to continue to build on
its strategy for growth, streamlines and simplifies the ways of working
and assembles an experienced, passionate and talented leadership team
that will help realize the combined organization’s vision and growth
ambitions.

About Revlon, Inc.

Revlon has developed a long-standing reputation as a color authority and
beauty trendsetter in the world of color cosmetics and hair care. Since
its breakthrough launch of the first opaque nail enamel in 1932, Revlon
has provided consumers with high quality product innovation, performance
and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth
Arden® portfolio of brands, including its leading designer, heritage and
celebrity fragrances. Today, the Revlon Beauty’s Group’s diversified
portfolio of brands is sold in approximately 150 countries around the
world in most retail distribution channels, including mass, salon and
prestige. Revlon ranks among the top 20 global beauty companies, with
product offerings in color cosmetics, skincare, hair color and care,
beauty tools, men’s grooming products, anti-perspirant deodorants and
other beauty care products fragrances under brands such as Revlon,
Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew,
Almay, Mitchum, Cutex, Elizabeth Taylor, Britney Spears, Juicy Couture,
Curve, John Varvatos and Christina Aguilera. Please visit http://www.revlon.com for
the latest news and information about Revlon and its brands.

Forward-Looking Statements

Statements made in this press release, which are not historical facts,
are forward-looking and are provided pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements speak only as of the date they are made and
the Company undertakes no obligation to publicly update any
forward-looking statement, whether to reflect actual results of
operations; changes in financial condition; changes in general U.S. or
international economic or industry conditions and/or conditions in the
Company’s reportable segments; changes in estimates, expectations or
assumptions; and/or other circumstances, conditions, developments and/or
events arising after the issuance of this press release, except for the
Company’s ongoing obligations under the U.S. federal securities laws.
Forward-looking statements are subject to known and unknown risks and
uncertainties and are based on preliminary or potentially inaccurate
estimates and assumptions that could cause actual results to differ
materially from those expected or implied by the forward-looking
statements in this press release. Such forward-looking statements
include, among other things, the Company’s belief and expectations that:
(i) its new organization structure is designed to enable the company to
meet its long-term growth aspirations and more effectively compete in
the dynamic and rapidly growing, global beauty industry; (ii) its new
brand-centric structure is designed to optimize and focus on building
brand equity and delighting and winning with beauty consumers; (iii) its
new customer-facing regional structure will ensure that the organization
also benefits from its broad commercial expertise, continues to develop
strategic customer relationships and optimizes global sales and brand
presence; (iv) this new brand-centric structure will enable the Company
to leverage the strength of its iconic brands, better focus on and serve
beauty consumers, quickly adapt to their changing behaviors and
preferences and better position the Company to grow and win across
categories, channels and geographies by delivering consistent, seamless
and exceptional brand experiences, wherever and however the Company’s
consumers shop for beauty; and (v) the new organization design will
enable the Company to continue to build on its strategy for growth,
streamline and simplify the ways of working and assembles an
experienced, passionate and talented leadership team that will help
realize the combined organization’s vision and growth ambitions. Actual
results may differ materially from such forward-looking statements for a
number of reasons, including as a result of the risks and other items
described in Revlon’s filings with the SEC, including, without
limitation, in Revlon’s Annual Report on Form 10-K, Quarterly Reports on
Form 10-Q and Current Reports on Form 8-K and any amendments thereto
filed with the SEC during 2017 and 2016 (which may be viewed on the
SEC’s website at http://www.sec.gov
or on Revlon, Inc.’s website at http://www.revloninc.com).
Additional important factors that could cause actual results to differ
materially from those indicated by the Company’s forward-looking
statements include risks and uncertainties relating to: (i) difficulties
with, delays in and/or the Company’s inability to achieve its long-term
growth aspirations, such as due to unanticipated circumstances or
results affecting the Company’s financial performance, including
decreased consumer spending in response to weak economic conditions or
weakness in the consumption of beauty care products; adverse changes in
foreign currency exchange rates; decreased sales of the Company’s
products as a result of increased competitive activities by the
Company’s competitors and/or decreased performance by third party
suppliers; changes in consumer preferences, such as reduced consumer
demand for the Company’s products or lower than expected customer and/or
consumer acceptance of the Company’s existing or new products; lower
than expected results from the Company’s advertising, promotional,
pricing and/or marketing plans; higher than expected sales returns
related to any reduction of space and/or inventory management by the
Company’s customers; changes in consumer purchasing habits, including
with respect to retailer preferences and/or among sales channels; and/or
higher than expected synergy and integration program costs and expenses
related to the Elizabeth Arden acquisition; (ii) difficulties with,
delays in and/or the Company’s inability to optimize and focus on
building brand equity and delighting and winning with beauty consumers,
including, without limitation, due to one or more the factors referred
to in clause (i) immediately above; (iii) difficulties with, delays in
and/or the Company’s inability to benefit from its broad commercial
expertise, continue to develop strategic customer relationships and/or
optimize global sales and brand presence, including, without limitation,
due to one or more the factors referred to in clause (i) immediately
above; (iv) difficulties with, delays in and/or the Company’s inability
to leverage the strength of its iconic brands, serve its beauty
consumers, quickly adapt to their changing behaviors and preferences,
grow and win across categories, channels and geographies and/or deliver
consistent, seamless and exceptional brand experiences, wherever and
however the Company’s consumers shop for beauty, including, without
limitation, due to one or more the factors referred to in clause (i)
immediately above; and/or (v) difficulties with, delays in and/or the
Company’s inability to continue to build on its strategy for growth,
streamline and simplify the ways of working and/or assemble an
experienced, passionate and talented leadership team that will help
realize the combined organization’s vision and growth ambitions,
including, without limitation, due to one or more the factors referred
to in clause (i) immediately above. Factors other than those referred to
above could also cause Revlon’s results to differ materially from
expected results. Additionally, the business and financial materials and
any other statement or disclosure on, or made available through,
Revlon’s website or other websites referenced herein shall not be
incorporated by reference into this press release.

Contacts

Revlon
Investor Relations:
Siobhan Anderson,
212-527-5230
or
Media Relations:
Pamela Alabaster,
212-527-5863

 


Category: BusinessWire, PRAsia

Print This Post

Comments are closed.