Second HCM City Brand Award launched

23-Oct-2021 Intellasia | The Saigon Times | 5:02 AM Print This Post

The Saigon Times Group and the HCM City Department of Industry and Trade launched the second HCM City Brand Award this morning, aimed at honoring businesses in the city for their brand-building efforts, especially at a time when the Covid-19 pandemic is taking a toll on HCM City.

The launching ceremony was livestreamed on the website of Kinh Te Saigon Online (, Facebook fanpage of The Saigon Times, the website of the HCM City Brand Award (, Facebook fanpage of the HCM City Brand Award and the websites of business associations and the HCM City centre Of Supporting Industries Development (CSID).

In the selection process, the panel of judges will look into aspects such as transparency, compliance with law, efficiency in branding, corporate social responsibility, human resource policy, research and development, innovation, creativity, the reputation and popularity of company brands and the quality and safety of products.

The HCM City Brand Award ceremony is expected to take place in December.

The HCM City Brand Award is an annual programme aimed at raising the awareness of enterprises active in HCM City over the importance of branding and encouraging them to pay more attention to innovation, creativity and sustainable development, and contribute to the development of HCM City, which is the country’s economic hub.


Category: Business, Vietnam

Print This Post

Leave a Reply

You must be logged in to post a comment.