Strategic Automotive Pricing Master Class (Kuala Lumpur, Malaysia – April 26-27, 2018) – Research and Markets

03-Oct-2017 Intellasia | BusinessWire | 11:32 PM Print This Post

Automotive Pricing Master Class”
conference has been added to Research
and Markets’

Did you know that price is by far the most important profit lever, more
important than cost? So what are you doing to optimise your pricing and
secure/improve profits? Most OEMs and suppliers believe pricing is about
looking at cost and what competition is doing. But this perspective is
far too limited. If Porsche would apply cost-plus pricing they would
sell their ceramic brake system for $3,000 not $12,000 – and would
sacrifice $9,000 pure profit per unit

The automotive industry is facing massive challenges and too
often neglects pricing as a measure to address them:

  • Demand in mature markets is slowing down – is this reflected in the
    price strategies?
  • Traditional business models are disrupted by new forms of vehicle use
    and ownership (e.g. car sharing or Uber) – what does that mean for
    OEMs and suppliers?
  • Model ranges get more and more complex while up-sell is getting harder
    – how can that be better managed?
  • Model and trim decisions are often production efficiency driven – how
    does that align with customer needs and expectations?
  • Models have more and more specs/extras included – how does that impact
  • High margin businesses like aftermarket and service experience
    increasing price pressure – why is this happening?
  • Many markets are in fierce promotion pricing competition – are the
    applied promotional offers as efficient as they should be?
  • The sheer volume of parts leads to undifferentiated aftermarket/parts
    pricing – how can that be improved?

Your Key Benefits:

  • This Master Class will provide in-depth insights into the importance
    of pricing in the automotive industry, provide pragmatic advice how to
    improve pricing and apply cases and group works to turn theory into
  • Structured approach to get insights on all areas of pricing
  • External experts’ view on your pricing excellence
  • Numerous best practices and cases from around the world
  • 12 hours of sparring for all your pricing questions
  • Models have more and more specs/extras included – how does that impact
  • Comprehensive improvement/freshening up of pricing know-how
  • Sound understanding of pricing research and price setting methodology

Why Attend?

  • an aggregated view on what pricing steps need to be examined to
    achieve pricing excellence
  • an overview on state-of-the-art price optimization tools and methods
  • insights on how to achieve an optimal price strategy
  • hints how to optimize price communication and implementation
  • insights into automotive pricing success factors demonstrated by
    dozens of success cases from around the world
  • the benefit of hands-on group works, discussions and first ideas based
    on your specific products and pricing challenges

For more information about this conference visit


Research and Markets
Laura Wood, Senior Manager
[email protected]
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Topics: Automotive


Category: BusinessWire, PRAsia

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