Thailand B2C E-Commerce Market Report 2018-2021 – Social Commerce and Mobile Connection Trends Propel B2C E-Commerce –

11-Apr-2018 Intellasia | BusinessWire | 12:37 AM Print This Post

B2C E-Commerce Market 2018″
report has been added to’s

The report projects that even with rapid development of the online
retail market, Thailand will remain in the second place in Southeast
Asia region.

One factor contributing to the expansion of online retail sales in
Thailand is the increased Internet penetration, much of it through
mobile connection. Thailand leads the Southeast Asia region in the share
of Internet connectivity through smartphones. According to a forecast
cited in the report, almost two-thirds of online retail sales in 2021
will be through mobile, and by that forecast year, nearly one quarter of
the Thai population will shop online.

Another growth factor in Thailand is social media shopping. Around half
of Thai online shoppers make purchases through social media sites such
as Facebook or Instagram. Studies cited in the report
indicate that the purchases through social media tend to be lower cost
items such as apparel and health and beauty products, with higher ticket
products such as electronics and appliances are bought through
established online merchants.

The top online merchant in Thailand is Lazada Group. Other online
sellers whose market rankings are detailed in the report include, and 11street. The rapid growth in B2C E-Commerce in
Thailand is attracting attention and investment, such as the joint
venture between the country’s largest brick and mortar retail operator,
Central Group and China’s

Key Topics Covered

1. Management Summary

2. Overview & International Comparisons

3. Trends

4. Sales & Shares

5. Users & Shoppers

6. Products

7. Payment

8. Delivery

9. Players

  • Central Group
  • Facebook Inc.
  • Inc
  • Lazada Group
  • SK Planet Co. Ltd.
  • Sea Ltd

For more information about this report visit

Laura Wood, Senior Manager
[email protected]
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Topics: E-Business


Category: BusinessWire, PRAsia

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